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Feltrinelli: Blah Blah

Ad for a book written by Daniele Luttazzi, one of the most “antiberlusconian” and controversial comedian in Italy.

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: December 2009


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Feltrinelli Publisher: Leash

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009


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Snickers: Game

Advertising Agency: BBDO, New York, USA
Director: Craig Gillespie
Production: MJZ
Visual Effects: MassMarket


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Audi First Choice: Labyrinth

“Now it’s easier to get in. Audi First Choice used cars.”

Advertising Agency: DDB, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
Published: February 2010


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MTV: Happy End, Lie, Tongue

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price


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Heineken: New Beer Gloss

On Valentine’s Day, the gift for her that makes you happy too.

Advertising Agency: JWT, Milian, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriter: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Published: 02/2010


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Super Bowl Commercials 2010


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Reebok: Retone

“Reetone. Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move.”

Advertising Agency: DDB, Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH – Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris


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Resto Van Harte: Loneliness brings them together

Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.

Advertising Agency: Lowe/DraftFCB, Amsterdam, The Netherlands


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Adam Le Adam – Community For The Elderly: Hangman’s noose

Campaign on behalf of Adam Le Adam, a charity for the Elderly, with the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens. We created the arresting image of an elderly woman knitting a noose to communicate the disturbing phenomenon of elderly suicides.

“Over 50% of all suicides are committed by senior citizens”

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
Published: December, 2009


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PS3 Attitude: Heart

“PS3 Attitude. News & reviews for addicted.”

Advertising Agency: Memac Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Copywriter / Art Director: Sascha Kuntze, James Purdie
Photographer: Andrzej Dragan


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Krebsgesellschaft Nordrhein-Westfalen: The Art Campaign of the Cancer Society of North Rhine-Westphalia, Breast cancer


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