Hot Park Water Park: Savannah Beach
Advertising Agency: LP, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Illustrator: Amello Ilustracao
MINI Cooper: Misplaced Airbag
In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.
“There’s a place for everything. Don’t makeup & drive.”
Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Director: Jessica Apellaniz, Luis “Madruga” Enríquez
Associate Creative Director: Christian Santacruz “Pimpon”
* * * ½
Monticello Grand Casino: Robyn, Carlos
Advertising Agency: BBDO, Santiago, Chile
Client: Monticello Grand Casino
Executive Creative Director: Jorge Espinoza
Creative Director: Ingrid Lira
Art Director: Cristian Seisdedos
Copywriter: Claudio Diaz
Illustrator: Astro IC.
* * *
Bayer Aspirin: Heads
Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Ingrid Lira
Art Director: Pablo Aburto, Marcelo Palma, Cristian Seisdedos
Copywriter: Pablo Aburto, Marcelo Palma, Cristian Seisdedos
Illustrator: La mano estudio
Photographer: Patricio Pescetto
* * * ½
ParkShopping São Caetano: Action Figure, Doll, Robot
“Every toy can live again. Donate your old toys.”
Advertising Agency: Eugenio, São Paulo, Brazil
Client: ParkShopping São Caetano
Creative Director: Carlos Valladão
Creative Director: Agostinho Moura
Art Director: Eduardo Borges
Copywriter: Minêu
Illustrator: Eduardo Borges
* * * *
Envol Vert Organisation: Tree in pieces
“Rebuilding a forest isn’t that easy.”
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art director: Yves-Eric Deboey
Assisting AD: Fanny Chevalier
Account managers: Vincent Larnaudie, Anne-Sophie Rudas
PR Manager: Emilie Seid
Photographer: Jason Hindley
Art buyer: Flore Silberfeld
3D and Retouching: Pierrick Guenneugues
* * ½
Toshiba Dock Station: Radio Invaders
Advertising Agency: Talent Propaganda, Sao Paulo, Brazil
Chief Creative Officer: Joao Livi
Creative Director: Alexandre Nego Lee, Rodrigo Bombana
Art Director: Bruno Trad
Copywriter: Ligia Mendes
Account Manager: Marcel Bonzo, Eliana Ricci
Media Planner: Mauricio Almeida, Paulo Stephan
Production Company: Fuba Filmes
Editor: Tulio Galvao
Sound Company: Sound Design
Sound Producer: Tony Berchmans, Sergio Villaça
* * ½
Verdeoro: Lost World Cup
CHALLENGE. Zero budget to promote “the Lost World Cup”, mockumentary about the 1942 World Cup which never took place because of World War II.
STRATEGY. We artificially generated the news to start debating the championship’s existence. To avoid being uncovered, we set the news far, geographically and culturally. During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.
Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”.
Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.
RESULTS. More than 200,000 views in ten days. Movie sold to RAI in Italy, and many other Countries.
Advertising Agency: TBWA, Rome, Italy
Agency website: http://www.tbwa.it
Executive Creative Director: Geo Ceccarelli
Creative Director: Fabrizio Caperna
Art Director: Luca Boncompagni, Matteo Desogus
Copywriter: Arnaldo Funaro
Producer: Marco Vignale
* * ½
Hotwheels Elite Collection: Make Daddy Jealous
“Hotwheels Elite Collection. Make Daddy Jealous.”
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Cedric Gueret, Kurt Novack
Copywriter: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Director: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
Illustrator: 3d/Antoine Mairot (La Manufacture Paris)
Producer: Mk Studio Paris, La Manufacture Paris
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser’s Supervisor: Claire Moison
Planner: Ivan Pejcic
* * * *
Land Rover USA: 1 Million Fans
Advertising Agency: Wunderman, New York, USA
ACD Copywriter: Carrie Ingoglia
Senior Art Director: Saunak Shahm John McGill
Production Company: Trunk Animation
Directors: Alasdair Brotherston and Jock Mooney
DOP: Matt Day
* * * ½
Conduciendo a Conciencia: Kidney, Skin, Cell
“The leading cause of death among people under 35 is not a disease.
Drive Safely.”
Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Illustrator: Flamboyant Paradise
Producer: Cosme Argerich
* * * *
Oreo: Wonderfilled Anthem
With a light and illustrative look, the cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. We’re pleased to introduce Oreo’s “Wonderfilled” tagline to the world with this eclectic piece.
Advertising Agency: Royale, Seattle, USA
Advertising Agency: The Martin Agency, USA
Group Creative Director: Jorge Calleja
Chief Creative Officer: Joe Alexander
Creative Director: David Muhlenfeld, Magnus Hierta
Senior Art Director: Brig White
ACD/Designer: Chris Peel
Designer: Angie Elko, Sarah Berkheimer
* * * *
SEAT: Safe Drive App
SEAT SAFE DRIVE is an innovative mobile app, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: “Daddy don’t speed.”
SEAT SAFE DRIVE is free, available on App Store and Google market, on Spanish and English languages.
The App allows a child (or a loved one) to record a personalized message to be played on the smartphone of the father (driver) whenever he exceeds the speed limit.
In other words, the 21st century: “Daddy don’t speed “.
wSEAT SAVE DRIVE APP also permits the loved one’s photo to be displayed, organized in different parameters. Additionally, when the trip finishes, the app provides statistics about where and when the driver has run too fast. Thus, when the user repeats the journey, he will know where he should be more careful and drive slowly.
How does Seat Safe Drive app work? SEAT Safe Drive is the easy and effective SEAT application that benefits a safer driving. It is very easy and effective. The driver can take a photo and record a message of someone important to him and every time the app, through a GPS system, detects the allowed driving speed is exceeded, the photo and the message would be activated. Once the driver listens to the message, it would remind him what is really important and this way he would decide to lift his foot off the gas.
Advertising Agency: Grey, Barcelona, Spain
Advertising Agency: Grey, London, United Kingdom
Creatives: Antonio Montero, Enric Nel.lo, Raul Gassol, Luke Scholler, Nacho Gómez, Bastian Kühl, Alejandro Arriagada y Marta Díez.
Digital production: Joaquín García-Morato, Juanjo Rogado
* * *
Come Home Droga: David Droga
We wanted our message heard by the one man the whole world listens to, and guess what, he listened. See the final results of the Come Home Droga campaign here or experience it for yourself at comehomedroga.com.au
Advertising Agency: RMIT University, Melbourne, Australia
Creative: Shannon Crowe, Millicent Malcolm, Luke Falkland-Brown, Jackson Harper
* * * *
Honda Hybrid: The Same Amount of Fuel
“The same amount of fuel will take you farther.”
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudi
Art Director: Gilad Hirsch
Copywriter: Udi Avital
* * * *
Volkswagen City Emergency Brake: Lion, Hotel, ATM, Prison
“For when you get distracted.”
Advertising Agency: adam&eveDDB, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Matt Gay
Copywriter: John Long
Head of Art: Daniel Moorey
Group Account Director: Jonathan Hill, Jason Lusty
Account Director: Josh Davoren
Photographer: Jason Hindley
Designer: Pete Mould
* * *
Esmaltec Appliances: Hands
“Slide your hand and see how does it feel without an Esmaltec Automatic Washing Machine”
Advertising Agency: Acesso Comunicação, Fortaleza, Brazil
Creative Director: Rodne Torres, Marcus Braga
Creative: Rodne Torres e André Freitas
Photographer: Falcão Jr.
Retouching: Alexandre Castro e Leandro Lopes
Account manager: Gustavo Rocha
Media: Luana Saraiva
* * * *
The Home Depot: Thank You
Advertising Agency: The Richards Group, Dallas, USA
Director: Jeff Bednarz
Executive Producer: John Gilliland, Jessica Berry
Sound: Scottie Richardson
Post production: Lucky Post
Editor: Logan Hefflefinger
Creatives: David Eastman, Todd Palisi, Seth Taylor
Agency Producer: Andy Younker
Graphics: Seth Olson
Color/Finish: Brian Buongiorno
* ½
Google Chrome: Building the Web Together
Creative Director: Patrick Ehrlund
Designer: Matt Delbridge
Producer: Rakel Smith
* * * *
Publinews Braille Edition: Lady Gaga, Chavez, Kim Jong, Kim Jong-un, Messi, Pope Francisco
Advertising Agency: el Taier/ Tribu DDB, Guatemala
Creative Director: Jorge Solórzano
Art Directors: Maido Roca, Victor Pardo
Copywriter: Jorge Solórzano
* * ½
La Ciudad de la Raqueta: Ballrocking
The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these “misses” something positive. That’s how “Ballrocking” was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.
Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus
* * * * ½
Alserkal Avenue & Al Manzil School: Conversations
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception.
Advertising Agency: DDB, Dubai, UAE
Creative Directors: Makarand Patil, Kartik Aiyar, Zahir Mirza
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Katrina Petrenko, Zahir Mirza
Illustrator: Kapil Mayekar
Photographer: Jithesh Narayanan
Additional credits: DejaVu Studioz
Sound / Music: MangoJam Dubai
* * * *
