“Now with Eucalyptus.”
Advertising Agency: JayGrey, Sydney, Australia
Art Directors: Jay Furby, David White
Copywriters: Jay Furby, David White
Photographer: Toby Burrows
Retoucher: marcus@cave.net.au
Account Managers: Claire Manning, Vanessa Long
Make that the creatives love us and pay homage to them as the most creative proofreading service they have ever heard of. They create a 3 step solution. Step 1: Shock effect! They sent them a personal stamp with many, many terrible spelling mistakes. Step 2: Show effect! By using the stamp the terrible spelling mistakes disappear as if by magic – and the correct writing is stamped onto the paper. Step 3: Learning effect! Lektorat Winkel is working as silent, accurate and fast as the magic stamp. The creatives loved them and paid homage to them as the most creative proofreading service they have ever heard of. 60% called to learn more about Lektorat Winkel.
“We proofread before you print.”
Advertising Agency: defacto.kreativ, Hamburg, Germany
Creative Director: Walter Plötz
Art Director: Reza Ramezani
Copywriter: Reza Ramezani
Additional credits: Silke Doster
Published: 2010
“Died 21/10/09 of complications arising from old age. The most carbon conscious paper company on Earth.”
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Senior Account Director: Nadine Ghossoub
“100% electric horse power. The new Peugeot iOn.”
Advertising Agency: Euro RSCG, Duesseldor, Germany
Creative Directors: Martin Venn, Koenig Karl, Felix Glauner
Art Director: Alexandros Antoniadis
Illustrator: Siegfried Diersch
Producer: Detlef Stuhldreier
Client Service: Guido Koerfer
Description of Ambient execution: We wrote Metro messages on abandoned cars in Dubai – as if people hadn’t abandoned the country but were rather just using the Metro.
Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
A record player created from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material. The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.
Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Geoff Dawson
Art Director: Andrew McKinley
Copywriter: Geoff Dawson
Illustrator: Andrew McKinley
Additional Credits: Dennis Isaacson
Published: March 2010
“English for Children.”
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
Published: March 2010
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officers: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Director / Copywriter: kalpesh patankar
Copywriter / Art Director: parixit bhattacharya
Photographer: Wizard Photography, Ralph Baiker
Illustrator: Lee Sin Eng, Tan Kee Hong
Senior Account Director: Nadine ghossoub
“Don’t treat Diabetes to your heart. People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.”
Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010
“We worked hard on what you can’t see.”
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Post Production: Artout
“Your tv. SKY.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Edwin Herrera
Copywriter: Riccardo Di Capua
Photographer: Riccardo Bagnoli
Post Production: Germano Finco
“Because you can’t afford to stop. HP long lasting travel batteries.”
Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriter: Sudhir Das
Illustrator: amicollective
Published: August 2009
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