Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares
“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.
Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Erick Loi
Copywriter: Dario Villa
Director: Danxzen (Daniele Zennaro)
Dop: Max Gatti
Production Company: K48
For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Andre Kassu, Marcos Medeiros
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci, Sandro Rosa, Guilherme Nunes
Copywriter: João Paulo Testa
Producer: Vetor Zero
Programming: On Interactive
Technology Director: Fernando Boniotti
Sound: cromo.sônica/Studio Tesis
UX: Vanessa Marques
Account: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf e Roberta Prevedello
Project Manager: Ana Carolina Cintra
Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Art Director: Mariana Sá
Copywriter: Manir Fadel
Account: Marcio Oliveira, Valentina Ursini, Fernanda Silvado, Gabriela Marino
Media: Luis Ritton, André Magalhães, Marina Campanatti
Art Buyer: Ana Karina Mello, Giuliano Springhetti, Ale Sarilho
Graphic Production: Marcos Pedra, Alexandro Coelho
Advertising Agency: lg2, Quebec, Canada
Creative Direction: Luc Du Sault
Art Direction: Nicolas Boisvert
Copywriting: Luc Du Sault
Account Planners: Mireille Côté, Catherine Darius
Account Managers: Marie-Andrée Mackrous, Mireille Côté
Agency Producer: Claudia Lemire
Production House: Quatre Zéro Un, Nicolas Monette
Production House Producer: Stéphanie Lord
Media Agency: Touché!, Alexandre-Pascal Lamoureux
Sound Design: Boogie Studio
Advertising Agency: JWT, Dubai, UAE Executive Creative Director: Seyoan Vela Regional Creative Director: Adham Obeid Art Director: Adham Obeid Copywriters: Adham Obeid, Michael Fillon Group Account Director: Ebru Goksu Planner: Prahbakar Iyer Production House: The Talkies Post Production: Digital District – Paris Music composition: Mad Planet Director: David Jellison
To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website – the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.
Advertising Agency: Iris, Amsterdam, Netherlands Creative Director: Tom Ormes Art Director: Rachna Dhall Copywriter: Carlos Pabon Account Directors: Sharon Sarinas, Mark Brounen Additional credits: Fixers promotion, Wenneker.tv
Advertising Agency: Publicis, Montreal, Canada International Creative Director: Erik Vervroegen Creative Directors: Nicolas Massey, Carl Robichaud Art Director: Fabrice Bouty Copywriter: Adrien Le Grand
Budweiser, in a partnership with Will.I.Am, launched a new hit: “Great Times.” To promote it, we created a magazine ad that actually plays the song.
Advertising Agency: Agência Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Rodrigo Saavedra, Vico Benevides
Art Director: Vico Benevides, Rafa Oliveira
Copywriter: Marcio Juniot, Henrique Martins
Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Edouard Dorbais
Art Director: Remy Arnaud
Head of Planning: Luc Wise
Print producer: Capucine Lhermitte
Photographer: Juliet Taylor
Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti, Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art Buyer: Rita Teófilo, Luiza Pagliarini
Advertising Agency: Academy of Art, San Francisco, USA Creative: Edmund Boey Photographer: Donnie Hoffman Special Effects / Motion Graphic: Bruce Sullivan Sound: Burce Sullivan, Dante Elias Sesin Editor: Zack Sainz
Challenge: Billboard Magazine is an authority when it comes to music. So it’s up to us to show the world that music comes from everywhere.
Idea: The Guitar Pee is a mix between men’s urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarrist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile.
Results: The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
ECD: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Art Directors: Guiga Giacomo
Copywriter: Ricardo Wolff
Tecnology: Cricket Design
Director of Tecnology: Fernando Boniotti
Sound: Mugshot
Mockup: Frank Morais
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin, Mikhail Kudashkin
Art Director: Grisha Sorokin, Mikhail Yarovikov, Andrey Klemenkov, Alexander Pokhvalin
Copywriter: Andrey Donov, Alexander Ovsyankin
Illustrator: Fiodor Sumkin
Production Company: Kijjaa! Digital Miracles
Brief: Gulf News, the UAE’s leading English daily newspaper, wanted to reach even more readers and convert them into subscribers. Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%.
Strategy: Consumption habit suggests that people read newspapers while having their morning cup of coffee. Tim Hortons is one of our clients in the UAE and they serve 35-50,000 coffees per month, per outlet. Realising its untapped potential, we decided to create a campaign around them to meet our target.
Idea: Since fresh news goes well with fresh coffee, we adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The ‘Headline News’ Cup Sleeve. Every cup. Every hour. Every day. When Tim Hortons customers received a cup of coffee, they also received the headline news of the hour, printed using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.
Relevance: Timing is everything. So we interacted with our readers when they normally read the newspaper — when they enjoy their freshly brewed coffee. The ‘Headline News’ Cup Sleeve allowed us to be the
first throughout the day to deliver breaking news to potential subscribers and make a meaningful connection with them.
Results:
• Until now, over 1,440 headline tweets have been printed on more than 840,000 coffee cups.
• More than 2,900 new Gulf News Twitter followers in the first two weeks of the campaign launch.
• The traffic on the Gulf News website grew by 41%.
• Subscription’s up by 2.8% so far.
• We’re rolling out this project in Tim Hortons outlets across the UAE and in 14 new outlets soon to be opened.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra
Asia Square believes that what’s better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what’s more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.
Advertising Agency: TBWA, Singapore
Head of Creative: Antti Toivonen, Maurice Wee
Art Director: Lawrence Hu
Copywriter: Isaac Ho
Account Supervisor: June Wee, Beryl Chua & Elyn Ong
Media Agency: PHD Singapore
