The Four Gracious Plants consist of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo which is the traditional concept connecting the image of these plants to the image of Korean. An oriental painting of plum-blossom effloresces before the snow melts in early spring nevertheless of the cold and the orchard emits delicate scents to the remote mountain. Chrysanthemum busts out in late fall in spite of the first cold and frost and bamboo keeps the green and fresh leaves in cold winter. The order of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo follows spring, summer, fall and winter whose orders are the sequences of the time of blossom each. It not only expresses seasons but also it contains the idea of the ‘classical scholar spirit.’ In other words, through the Four Gracious Plants, I intended to show the everlasting mind and will and I sought for an elegant and unworldly stage.
Advertising Agency: Straw, Seoul, Korea
Creative Director / Art Director / Illustrator / Photographer: YoonHo Chang
Plenty Easypull on the Go kitchen towels are specially designed for minor out-of-home accidents. On the print ads, Publicis, Amsterdam have attached discount coupons that hide a … read more
Advertising Agency: Publicis, Amsterdam, Netherlands
Creative Director: Jeroen van Zwam, Marcel Hartog
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Account Manager: Maurice Gilissen
Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Illustrator: Up Ilustração
It’s known that women don’t like the fact that others can hear them while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea – meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water. Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you’re on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8
Advertising Agency: Publicis E-Dologic, Israel Chief interaction Manger: Enon Landenberg Creatives: Aviv Stein C.T.O : Yacov Zoaretz Project Manager: Yogev Reinhold Creative & art Director: Bechor Bar-Tur Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum Designer: Alex Trublenkov
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31
“The largest trade partner of the European Union is now another country.
The world is a hard place to understand.”
“The world’s sixt large economy is another country.
The world is a hard place to understand.”
“The top weapon importer is now another country.
The world is a hard place to understand.”
Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.
Advertising Agency : JWT, Buenos Aires, Argentina
Chief Creative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
Client Contact: Miguel Ángel Diez
Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.
Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez
SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention.
Advertising Agency: P4 Ogilvy & Mather, Panama
General Creative Director: Pinky Mon
Creative Director: Jonathan Lasso Rocha
Copywriters: Humberto Alvarado, Dennis de Icaza
Art Directors: Roberto Perez, Juan Frochaux, Edmar Quiros
Account Manager: Liseth Fong
Executive Producers: Emerson Bonilla, Raynier Villalobos
Producer: Lucas Poveda
Production House: VFX
Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio
Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.
Advertising Agency: Grey 141, São Paulo, Brazil Executive Creative Director: Pedro Cappeletti Creative Directors: Pedro Cappeletti, Guy Costa Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos Copywriters: Pedro Lazera, Paulo Amaral RTVC: Daniela Toda Art-Buyer: Cristiane Medeiros Graphic Producer: Gustavo Santos Producer: Fernando Moreira / Media Effects
Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Marcos Siqueira
Copywriter: Fábio Penedo
Illustrator: Marcos Siqueira
Advertising Agency: Ogilvy & Mather, Argentina General Creative Directors: Gastón Bigio, Javier Mentasti, Maximiliano Maddalena Creative Directors: Juampi Carrizo, Pato Elfi Head of Art: Diego Grandi Copywriter: Nicolás Vara Art Director: Ignacio “Torque” Flotta Head of Production: Valeria Pinto Agency Producer: Alejandro Travaglini Production House: Rebolución Director: Nicolás Núbile Editor: Martín Olemberg Executive Producer: Patricio Álvarez Casado Producer: Axel Linari Post Production: Luis Staffolani Sound Design: Orange House / CCCI Location: Tomás Mackey
Advertising Agency: Dio Marketing, Rio de Janeiro, Brazil Creative Directors: Fábio Maia, Leo Conrado Art Director: Leo Conrado Copywriter: Fábio Maia Photographer: Leo Conrado Account Director: Diofrildo Trotta
Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares
“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.
Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Erick Loi
Copywriter: Dario Villa
Director: Danxzen (Daniele Zennaro)
Dop: Max Gatti
Production Company: K48
