A strong ad from McCann Erickson Italy for Alfaomega, to persuade young people to paid attention about AIDS. Alfaomega is an humanitarian association based in�Mantova, Italy, engaged in fighting the problem of Aids.

Text on tattoo says: “Aids. Fight it before it’s too late”.

Advertiser: Alfaomega
Media: Promocard
Agency: McCann Erickson, Milano
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Armando Viale
Copywriter: Ilaria Agnoli
Photographer: Paolo Franco