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Enjoy the other side

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Gel lubricant by Durex. Enjoy the other side.

Ad for Durex by McCann Erickson Italy, bronze prize in Print category at ADCI Awards 2006.

Agency: McCann Erickson Italy, Milan
Creative Director: Federica Ariagno / Giorgio Natale
Art Director: Gaetano Del Pizzo
Copywriter: Chiara Castiglioni / Francesca Pagliarini
Photographer: Armando Rebatto


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monica said,

September 10, 2006 @ 9:29 pm

oh those saucy italians…

Filippo said,

September 10, 2006 @ 9:44 pm

Yes, saucy but… great communication for a product not easy to promote…

davide said,

September 11, 2006 @ 10:28 am

I agree with you Filippo. Ironic, intelligent, sophisticated. Bye bye to the commonplace..

Eric said,

May 18, 2007 @ 5:04 pm

Eric

I Googled for something completely different, but found your page…and have to say thanks. nice read.

Campagne Durex : Enjoy the other side « placiturne said,

August 30, 2007 @ 7:25 pm

[...] La campagne print sur I believe in Advertising: Enjoy the Other side [...]

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