Gel lubricant by Durex. Enjoy the other side.
Ad for Durex by McCann Erickson Italy, bronze prize in Print category at ADCI Awards 2006.
Agency: McCann Erickson Italy, Milan
Creative Director: Federica Ariagno / Giorgio Natale
Art Director: Gaetano Del Pizzo
Copywriter: Chiara Castiglioni / Francesca Pagliarini
Photographer: Armando Rebatto
oh those saucy italians…
Yes, saucy but… great communication for a product not easy to promote…
I agree with you Filippo. Ironic, intelligent, sophisticated. Bye bye to the commonplace..
Eric
I Googled for something completely different, but found your page…and have to say thanks. nice read.
[...] La campagne print sur I believe in Advertising: Enjoy the Other side [...]
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