Youth AIDS: Sex
AIDS is still out there and it still kills. To learn more visit www.youthaids.org
Agency: Cliff Freeman & Partners, New York, United States
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Archive for October, 2006
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TechnoratiMa maman m’a dit que je peux…
I’ve seen this funny spot for Hansaplast Condoms at “La Notte dei Pubblivori” in Milan, so i post it now! The year is 2004, agency is always the great TBWA\Paris!
Agency: TBWA\Paris
Creative Staff: Erik Vervroegen / Chris Garbutt / Matthew Branning
Production Company: Lovo Films / la meme paris
Director: Frank Devos
Producer: J.J. Cabuy
Photography: Sasha Wiernick
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Reebok: Runners head games
Concept: Runners head games. Mental fuel extracted from their surroundings is a common way for runners to push themselves.
Buried
When exhaustion gets tired.
When agony doubles over in pain.
When defeat waves a white flag.
I will still be out here.
Running.
I am what I am
Rbk
Gust
Sometimes the wind is against me.
I breathe it only because I have to.
I suck it in and spit it out cursing.
But today we’re going the same way.
And it’s everything I can do
To stay on the ground.
I am what I am
Rbk
T-Rex
He’s got me on stride.
He’s got me on speed.
His jaws could crush a hatchback.
So he’s got that too.
But I’m tenacious.
And I’m pretty sure
I got him on distance.
I am what I am
Rbk
Shark
I hunt runners for sport.
I chase them with grim persistence.
I hear their failing steps and smile.
I am the shark the other sharks fear.
I am what I am
Rbk
Agency: mcgarrybowen, New York, United States
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copy Writer: Mark Koelfgen
Photographer: Kai Uwe Gundlach
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Reebok: Causeway
This ad is an out of home campaign and print ad for a new men’s sneaker, the RBK Pump Causeway.
The headline reads �The Shoe Fits, which expresses the idea that the sneaker not only fits everyone’s foot, but lifestyle as well. While each character is unique, the simplicity in the design of the illustration allows the viewer to see themselves in at least one of the characters.
Agency: mcgarrybowen, New York, United States
Creative Directors: Warren Eakins, Randy Van Kleeck
Art Director: Matt Even
Copywriter: Randy Van Kleeck
Illustrator: Craig Robinson
Photographer: Jonathan Kantor
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Reebok - I am what I am
These magazine ads are the first in the second year of the on-going global campaign for Reebok. The portraits of the personalities are accompanied by quotes in their own words. The campaign is about individualists; people who have succeed by overcoming obstacles in life but manage to stay true to themselves. Reebok supports and encourages their irreverence, imperfection and humanity.
Check the RBK website here
Agency: mcgarrybowen, New York
Creative Director: Warren Eakins / Randy Van Kleeck
Art Director: Warren Eakins / Matt Even
Copywriter: Randy Van Kleeck
Photographers: John Huet / Nitin Vadukul / Walter Iooss / Gary Land
Thanks to Matt Even of mcgarrybowen
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Ikea - Tidy up
Ikea commercials are always very very funny and creative! Look at this serie of spot created by Leagas Delaney Paris Centre in 2001 and have fun!
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