Youth AIDS: Sex
“AIDS is still out there and it still kills. To learn more visit www.youthaids.org”
Agency: Cliff Freeman & Partners, New York, United States
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Archive for October, 2006
Hansaplast Condoms: My Mon say i could
Agency: TBWA\Paris
Creative Staff: Erik Vervroegen / Chris Garbutt / Matthew Branning
Production Company: Lovo Films / la meme paris
Director: Frank Devos
Producer: J.J. Cabuy
Photography: Sasha Wiernick
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Reebok: Runners head games
Concept: Runners head games. Mental fuel extracted from their surroundings is a common way for runners to push themselves.
Buried
When exhaustion gets tired.
When agony doubles over in pain.
When defeat waves a white flag.
I will still be out here.
Running.
I am what I am
Rbk
Gust
Sometimes the wind is against me.
I breathe it only because I have to.
I suck it in and spit it out cursing.
But today we’re going the same way.
And it’s everything I can do
To stay on the ground.
I am what I am
Rbk
T-Rex
He’s got me on stride.
He’s got me on speed.
His jaws could crush a hatchback.
So he’s got that too.
But I’m tenacious.
And I’m pretty sure
I got him on distance.
I am what I am
Rbk
Shark
I hunt runners for sport.
I chase them with grim persistence.
I hear their failing steps and smile.
I am the shark the other sharks fear.
I am what I am
Rbk
Agency: mcgarrybowen, New York, United States
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copy Writer: Mark Koelfgen
Photographer: Kai Uwe Gundlach
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Reebok: Causeway
This ad is an out of home campaign and print ad for a new men’s sneaker, the RBK Pump Causeway.
The headline reads �The Shoe Fits, which expresses the idea that the sneaker not only fits everyone’s foot, but lifestyle as well. While each character is unique, the simplicity in the design of the illustration allows the viewer to see themselves in at least one of the characters.
Agency: mcgarrybowen, New York, United States
Creative Directors: Warren Eakins, Randy Van Kleeck
Art Director: Matt Even
Copywriter: Randy Van Kleeck
Illustrator: Craig Robinson
Photographer: Jonathan Kantor
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Reebok: I am what I am
These magazine ads are the first in the second year of the on-going global campaign for Reebok. The portraits of the personalities are accompanied by quotes in their own words. The campaign is about individualists; people who have succeed by overcoming obstacles in life but manage to stay true to themselves. Reebok supports and encourages their irreverence, imperfection and humanity.
Agency: mcgarrybowen, New York
Creative Director: Warren Eakins / Randy Van Kleeck
Art Director: Warren Eakins / Matt Even
Copywriter: Randy Van Kleeck
Photographers: John Huet / Nitin Vadukul / Walter Iooss / Gary Land
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Renault Clio RS 200hp: Bullet
Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara / Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production: Mercurio Cinematografica
Director: Joseph Khan
Post production: Proxima
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Lord of War: Bullets
Very well executed this ambient from 2005 for the film “Lord of War”, with Nicolas Cage and directed by Andrew Niccol. Poster in film renting shops, simulating bullet holes in the wall. Agency and location unknow. Agency is Euro RSCG Sao Paulo, location of this guerrilla is Brasil.
Client: 2001 Video
Agency: Euro RSCG, Sao Paulo, Brazil
Creative Directors: Zuza Tupinamb, Amaury Bali Terarolli
Art Directors: Erico Braga, Amaury Bali Terarolli
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National Geographic Channel: Wolf, Tiger
Agency: Borghierh, São Paulo, Brazil
Creative Director: Erh Ray, José Henrique Borghi
Art director: Eduardo Godoy
Copywriter: Rodrigo Martin
Illustrator: Carlo Giovani
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Pedegree Light: Cat
Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Director: Jessica Gerard-Huet & Celine Artigau
Photographer: Vincent Dixon
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Peugeot 1007: Easy Life
Agency: Euro RSCG, London
Creative Director: Nick Hastings
Art Director: Alexei Berwitz
Copywriter: Angus Wardlaw
Agency Producer: Simon Chater-Robinson
Production Company: Partizan
Director: Antoine Bardou-Jacquet
Music: La Breeze – Simian
Sure For Men: Stunt city
The ads dramatise an ordinary morning in an extraordinary place; Stunt City. Throughout the commercial we see men leaping from buildings, cars skidding through town on two wheels, and morning commuters hanging from the skids of a helicopter as it makes its journey across town. At the end of the commercial, as one of our stunt men crashes through the skylight of a large room in order to arrive at his meeting on time, we realise that these men are not even breaking sweat because Sure for Men offers ‘Over the top protection for under the arms.
Agency: Lowe, Uk
Creative Director: Ed Morris
Copywriter: Geoff Smith
Art director: Simon Butler
Production company: Stink
Post-production: The Mill
Audio post-production: 750mph
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Aktion Mensch: Female Circumcision
“Aktion Mensch. Female circumcision has nothing to do with religion.”
Agency: LOWE GGK, Austria
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Audi RS4: Designed to thrill
Agency: DDB, Barcelona
Creative Director: Alberto Astorga
Art Director: Jaume Badia
Copywriter: Alfredo Binefa
Production Company: Ruiz + Company
Director: David Ruiz
Post production Company: Metropolitana
Music: Daniel Espinet Nieto, Toni Saigi
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