Three great ads for Mondadori Books by Saatchi&Saatchi Italy, gold prize at ADCI Awards in newspaper advertising category. Great work of copywriting!
Agency: Saatchi & Saatchi, Milan, Italy
Art Director: Alessandro Stenco
Copywriter: Giuseppe Mazza
Creative Directors: Guido Cornara / Agostino Toscana
Photographer: Enzo Monzino
Special thanks to Alessandro Stenco
That is brilliant. It took me a few minutes to figure it out but once I did…
Yes, there is a great work of copywriting in these ads…
Thirty percent off!
And I want to order these:0.7 Flew Over the Cuckoo’s Nest Slaughterhouse-3.5 The 4.9 Habits of Highly Effective People Catch-15.4 The Crying of Lot 34.3 Around the World in 56 Days 58.8 Charing Cross Road Fahrenheit 315.7 1400.7: A Space…
[...] from I Believe in Advertising, via Gawker. I don’t care if it IS 30% off, it’s still got to piss off the gods of literature! And then there’s Dumas, Discounted: [...]
[...] Agency: Saatchi & Saatchi, Milan, Italy Art Director: Alessandro Stenco Copywriter: Giuseppe Mazza Creative Directors: Guido Cornara / Agostino Toscana Photographer: Enzo Monzino Special thanks to Alessandro Stenco Fuente: I believe in ad [...]
I’m not actually as cranky as the trackback made it appear. These are really funny!
[...] Vía I believe in Adv [...]
Remarkably similar to a campaign out of DDB Sydney for a Dymocks book sale, except it was 50% off.
If you have one, see the 2003 AWARD annual p64.
I haven’t it, you can send that ad if you want.
[...] A series of newspaper ads from Saatchi & Saatchi, Italy, have been celebrated at the ADCI Awards. The ads are for a sale on Mondadori Books – a sale with a 30% discount. [...]
[...] Some nice publishing creativefor the anagram bookshop in amsterdam, and by saatchi for mondadori [...]
[...] More ads: – 30% off – a hand dryer with LCD advertisments – How to get people to watch a show (not sure it’ll work) [...]
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