Ahahah, i love this campaign for Pedgree, light dog food for overweight dogs! Very very hilarious!
Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Director: Jessica Gerard-Huet & Celine Artigau
Photographer: Vincent Dixon
Pedegree Light
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Sriram Venkitachalam said,
lol. damn funny.
Mahmood said,
very nice…
but not much difference between first and second ad. its same location same visual.
Filippo said,
Yes it’s true, there is only a reverse angle and a change of lights, but i love both ideas.
ivan said,
Too funny! Thanks for the laugh Fil!
Filippo said,
Thanks Ivan, you’re welcome! 
Cengiz said,
Very funny ad :))
but , lightvertising idea : slim woman, slim girl, slim baby and now slim dog!
Which one? Naturel selection or lightvertising selection
Good advertising idea.
But My thought : this ad is detrimental for animals!
Llámame Lola » Artículo » Pedigree Weigth Control said,
[...] Divertidisima campaña publicitaria para la nueva línea de alimentos para perros con sobrepeso Pedigree Weigth Control. Han sido realizados por la agencia TBWAParis, con Erik Vervroegen como director creativo, y Jessica Gerard-Huet y Celine Artigau como directores artísticos. Ya lo sabes, si tu mascota parece como un bote de Micolor con patas, ten cuidado con sus colegas del barrio, no sea que le vayan a putear como a éste. [Vía] [...]
pristina.org | everything design » Pedgree Light para cachorros obesos said,
[...] Pedgree Light para cachorros obesos Publicidade — Felipe Tofani on October 27, 2006 at 10:29 am [...]
ILIKESUNFLOWERS said,
There is nothing like seeing a fat dogs annus penetrated by a sun flower.
ckaucke.de - Blog » Pedegree Light said,
[...] Bei ibelieveinadv gibt es noch ein weiteres Motiv, auch in größerer Version als hier. Via marketing-blog, Bild © Pedegree [...]
Marc said,
great! :-))
Zenarchery.com » ::: I believe in adv ::: » Pedegree Light said,
[...] (via Core 77: these ads for Pedigree Light dog food are absurd and genuinely awesome. Tags: [...]
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