This ad is an out of home campaign and print ad for a new men’s sneaker, the RBK Pump Causeway.
The headline reads ï¿½The Shoe Fits, which expresses the idea that the sneaker not only fits everyone’s foot, but lifestyle as well. While each character is unique, the simplicity in the design of the illustration allows the viewer to see themselves in at least one of the characters.
Agency: mcgarrybowen, New York, United States
Creative Directors: Warren Eakins, Randy Van Kleeck
Art Director: Matt Even
Copywriter: Randy Van Kleeck
Illustrator: Craig Robinson
Photographer: Jonathan Kantor