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Reebok: I am what I am

October 29, 2006 at 22:53 · Filed under Print

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These magazine ads are the first in the second year of the on-going global campaign for Reebok. The portraits of the personalities are accompanied by quotes in their own words. The campaign is about individualists; people who have succeed by overcoming obstacles in life but manage to stay true to themselves. Reebok supports and encourages their irreverence, imperfection and humanity.

Agency: mcgarrybowen, New York
Creative Director: Warren Eakins / Randy Van Kleeck
Art Director: Warren Eakins / Matt Even
Copywriter: Randy Van Kleeck
Photographers: John Huet / Nitin Vadukul / Walter Iooss / Gary Land

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Fub said,

October 31, 2006 @ 02:38

Beautiful campaign!!

poop said,

April 27, 2007 @ 22:42

shut the hell up

kamil said,

July 28, 2007 @ 15:52

somebody know how font it is ? “i am what i am” ?

If somebody know please send it on my e-mail

kamil said,

July 28, 2007 @ 15:54

my e-mail is

kamil_yo@go2.pl

johan said,

September 19, 2007 @ 09:53

does not look good

LADY FURIOUS said,

September 25, 2007 @ 13:41

I THINK ITZ LOOOOOKIN SHABBYYYYYYYYYYYYYYYYY BLAAAAAAAAAAAAADZZZZZZZZZ

nikhil said,

September 27, 2007 @ 15:53

i think its a fabulous, fantastic……………………
rbk i am what i am………….

smriti said,

October 23, 2007 @ 10:01

After the campaign, I think they are able to deliver what they wanted to… which is more important. RBK’ s motto to build an attitude & a sense that an ‘I’ exists in each of us, is commendable.

giblet said,

February 26, 2008 @ 03:09

“people who have succeed by overcoming obstacles in life but manage to stay true to themselves. Reebok supports and encourages their irreverence, imperfection and humanity.”

What exactly are these “obstacles and imperfections” that your’re speaking of? Being minorities? If this is what makes the modern hero I fear for our future.

The library of the Gutenberg Museum - WEMAKECHANGES said,

February 28, 2010 @ 21:52

[...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

Barker Design | Graphic & Web Development » Blog Archive » The library of the Gutenberg Museum said,

March 1, 2010 @ 04:42

[...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

The library of the Gutenberg Museum | More On Design said,

March 1, 2010 @ 08:41

[...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

The library of the Gutenberg Museum | Zazow.com said,

March 11, 2010 @ 17:01

[...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

The library of the Gutenberg Museum « If you want to get along, Go along. said,

May 20, 2010 @ 09:42

[...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

The library of the Gutenberg Museum | Off Topic Design said,

June 20, 2010 @ 06:04

[...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

Alina said,

October 30, 2010 @ 12:03

BUNA, VREAU O BRATARA RBK I AM WHAT I AM,DAU UN PRET BUN SAU .,,,CEVA LA SCHIMB….lasati mesaj aici !

Gypsy said,

January 1, 2011 @ 11:14

“I AM WHAT I AM.” This is marketing’s latest offering to the world, the final stage in the development of advertising, far beyond all the exhortations to be different, to be oneself and drink Pepsi. Decades of concepts in order to get where we are, to arrive at pure tautology. I = I.

I am me, you are you, and something’s wrong. Mass personalization. Individualization of all conditions – life, work and misery.

From “the coming insurrection”.

To have or to be « Indo-German Philosophy by Krisha Kops said,

April 27, 2013 @ 13:01

[...] *Advertisements are telling us “I am what I am” (Reebok), “be Marlboro”, “be yourself” (One Watch Company), and other empty phrases that attempt to level and associate our being with commodities. That is what I call ontological rape, the estrangement from being through material. [...]

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