Comments on: Reebok: I am what I am http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/ Tue, 15 May 2012 23:32:34 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Gypsy http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-413487 Gypsy Sat, 01 Jan 2011 10:14:10 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-413487 “I AM WHAT I AM.” This is marketing’s latest offering to the world, the final stage in the development of advertising, far beyond all the exhortations to be different, to be oneself and drink Pepsi. Decades of concepts in order to get where we are, to arrive at pure tautology. I = I. I am me, you are you, and something’s wrong. Mass personalization. Individualization of all conditions – life, work and misery. From "the coming insurrection". “I AM WHAT I AM.” This is marketing’s latest offering to the world, the final stage in the development of advertising, far beyond all the exhortations to be different, to be oneself and drink Pepsi. Decades of concepts in order to get where we are, to arrive at pure tautology. I = I.

I am me, you are you, and something’s wrong. Mass personalization. Individualization of all conditions – life, work and misery.

From “the coming insurrection”.

]]> By: Alina http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-398233 Alina Sat, 30 Oct 2010 10:03:51 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-398233 BUNA, VREAU O BRATARA RBK I AM WHAT I AM,DAU UN PRET BUN SAU .,,,CEVA LA SCHIMB....lasati mesaj aici ! BUNA, VREAU O BRATARA RBK I AM WHAT I AM,DAU UN PRET BUN SAU .,,,CEVA LA SCHIMB….lasati mesaj aici !

]]> By: The library of the Gutenberg Museum | Off Topic Design http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-384757 The library of the Gutenberg Museum | Off Topic Design Sun, 20 Jun 2010 04:04:23 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-384757 [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...] [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

]]> By: The library of the Gutenberg Museum « If you want to get along, Go along. http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-383342 The library of the Gutenberg Museum « If you want to get along, Go along. Thu, 20 May 2010 07:42:14 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-383342 [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...] [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

]]> By: The library of the Gutenberg Museum | Zazow.com http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-379539 The library of the Gutenberg Museum | Zazow.com Thu, 11 Mar 2010 16:01:50 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-379539 [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...] [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

]]> By: The library of the Gutenberg Museum | More On Design http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-378988 The library of the Gutenberg Museum | More On Design Mon, 01 Mar 2010 07:41:16 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-378988 [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...] [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

]]> By: Barker Design | Graphic & Web Development » Blog Archive » The library of the Gutenberg Museum http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-378970 Barker Design | Graphic & Web Development » Blog Archive » The library of the Gutenberg Museum Mon, 01 Mar 2010 03:42:57 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-378970 [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...] [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

]]> By: The library of the Gutenberg Museum - WEMAKECHANGES http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-378957 The library of the Gutenberg Museum - WEMAKECHANGES Sun, 28 Feb 2010 20:52:55 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-378957 [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...] [...] (à la Motörhead) and sneaker advertising (look no further than Reebok’s ca. 2006 global “I am” [...]

]]> By: The library of the Gutenberg Museum | i love typography, the typography and fonts blog http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-378956 The library of the Gutenberg Museum | i love typography, the typography and fonts blog Sun, 28 Feb 2010 19:26:24 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-378956 [...] [...] [...] [...]

]]> By: giblet http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-70214 giblet Tue, 26 Feb 2008 02:09:21 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-70214 "people who have succeed by overcoming obstacles in life but manage to stay true to themselves. Reebok supports and encourages their irreverence, imperfection and humanity." What exactly are these "obstacles and imperfections" that your're speaking of? Being minorities? If this is what makes the modern hero I fear for our future. “people who have succeed by overcoming obstacles in life but manage to stay true to themselves. Reebok supports and encourages their irreverence, imperfection and humanity.”

What exactly are these “obstacles and imperfections” that your’re speaking of? Being minorities? If this is what makes the modern hero I fear for our future.

]]> By: smriti http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-49538 smriti Tue, 23 Oct 2007 08:01:38 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-49538 After the campaign, I think they are able to deliver what they wanted to... which is more important. RBK' s motto to build an attitude & a sense that an 'I' exists in each of us, is commendable. After the campaign, I think they are able to deliver what they wanted to… which is more important. RBK’ s motto to build an attitude & a sense that an ‘I’ exists in each of us, is commendable.

]]> By: nikhil http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-46296 nikhil Thu, 27 Sep 2007 13:53:39 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-46296 i think its a fabulous, fantastic........................ rbk i am what i am............. i think its a fabulous, fantastic……………………
rbk i am what i am………….

]]> By: LADY FURIOUS http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-46033 LADY FURIOUS Tue, 25 Sep 2007 11:41:50 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-46033 I THINK ITZ LOOOOOKIN SHABBYYYYYYYYYYYYYYYYY BLAAAAAAAAAAAAADZZZZZZZZZ I THINK ITZ LOOOOOKIN SHABBYYYYYYYYYYYYYYYYY BLAAAAAAAAAAAAADZZZZZZZZZ

]]> By: johan http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-45387 johan Wed, 19 Sep 2007 07:53:55 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-45387 does not look good does not look good

]]> By: kamil http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-40569 kamil Sat, 28 Jul 2007 13:54:01 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-40569 my e-mail is kamil_yo@go2.pl my e-mail is

kamil_yo@go2.pl

]]> By: kamil http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-40568 kamil Sat, 28 Jul 2007 13:52:56 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-40568 somebody know how font it is ? "i am what i am" ? If somebody know please send it on my e-mail somebody know how font it is ? “i am what i am” ?

If somebody know please send it on my e-mail

]]> By: poop http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-27159 poop Fri, 27 Apr 2007 20:42:12 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-27159 shut the hell up shut the hell up

]]> By: Fub http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/comment-page-1/#comment-1251 Fub Tue, 31 Oct 2006 00:38:38 +0000 http://www.ibelieveinadv.com/2006/10/reebok-i-am-what-i-am/#comment-1251 Beautiful campaign!! Beautiful campaign!!

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