These magazine ads are the first in the second year of the on-going global campaign for Reebok. The portraits of the personalities are accompanied by quotes in their own words. The campaign is about individualists; people who have succeed by overcoming obstacles in life but manage to stay true to themselves. Reebok supports and encourages their irreverence, imperfection and humanity.
Check the RBK website here
Agency: mcgarrybowen, New York
Creative Director: Warren Eakins / Randy Van Kleeck
Art Director: Warren Eakins / Matt Even
Copywriter: Randy Van Kleeck
Photographers: John Huet / Nitin Vadukul / Walter Iooss / Gary Land
Thanks to Matt Even of mcgarrybowen
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