If you don’t help feed them, who will? Please call Concordia Children’s Services at (02) 713-3462.
Agency: Y&R Philippines, Makati, Philippines
Executive Creative Director: Leigh Reyes
Art Directors: Trisha Uy, Shenguan Tan
Copywriters: Patrick Low, Leigh Reyes
Photographer: Raul Montifar
Production Managers: Ariel Bautista, Jimmy Rozul
Only one adjective: FAN-TA-S-TI-C
Thanks! It is great!
http://advertlover.com/story.php?title=Concordia-Childrens-Services-Piglets
Shoking! Really good work
Fantastic ad, i’m surprised!
Strong impact! I’m touched
i wouldn’t say fantastic, its alright.
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[...] Shocking ad for Concordia Children’s Services, Philippines. Look at the incredible details of the photography here. [...]
Great! Good work .
http://www.spotanatomy.info
thats really gross
Gross??? This is a campaign of an humanitarian association, not a campaign about sex!!!
i agree with julia, shockin’! but GREAT!
One of the babies should be looking at the photographer/observer. Copy is no good either…it should be more explicit, especially when using a ‘grotesque’ image. “Hungry kids should not be left to fend for themselves. You can help.”
@norm
No, that would have taken the edge off the picture. The creator of this ad managed to avoid the usual pitfalls. First, in making the picture itself a striking statement that persists to tell our brains this is a lieteral, truthful account the world. A glaze towards the observer would have broken this fiction.
Second, the copy reinforces us to believe in fiction of the picture by challenging us to tell who will feed them. The call to action is created in the observer when this account of “truth” meets the observer´s ethical faculties.
Wow, great analysis Bergman!
Sadly it takes the stark reality of such a photo to make the point that the need is so great.
The Global society especially in the west with its (S.U.V.) mentality has lost site of the fact that other in the world still suffer to have the basics of food , shelter, clothing, water,and warmth.
Over all opinion.. “A good work of art” that makes a point!
this is an amazing piece of work… concept and the emotional impact is incredible!!
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someone should call child protective services for letting those kids suckle a dirty pig
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???I believe in adv ??????????????“??????????????????(02)713-3462”????????????????????????????????????…
seaspace ??????????????????????
NICEEEEEEEEEEEEEEEEEEEE! great work . strong creative, touch direcly heart.
I understand the impact needed to have a great marketing effect but is there any integrity left. Exploiting human suffering by taking an extreme photograph just seems so absurd!
ja krevetko! Vsem sasat’!
We’d like to use a distorted version of this picture for an album cover. Our band is not big at all and it will not be distributed. We are just a garage band. jonatkins1986@hotmail.com
We would not be making images like this if our world was a fairer place
[...] eine Kampagne der Concordia Children’s Services. Ich mußte wirklich zweimal hinschauen und hab jetzt nen Kloß im Hals. via [...]
[...] will? Please call Concordia Children’s Services at (02) 713-3462.” Gesehen bei Maksi, via « Von IQ und Truthhähnen | [...]
[...] Shocking ad for the Concodia Children Services, Philippines. Posted by Honey Filed in Advertising, All entries, [...]
AD’s is not the issue here…Lets just help them and Do our part.
To you Leigh and staffs…Cheers for touching our hearts. Lets work together for the kids.
[...] width=”400″ border=”0″ /> 这是在I believe in adv [...]
Disturbing, inappropriate and in bad taste.
Sometimes you can’t tap people on the shoulder, you need to hit them with a sledgehammer. I love this. 
if u wanted to shock people’s senses, good job.
if u wanted to get the message across of helping feed children, believe me there are better ways.
hi
this is a good work also me a touch direcly in dil………………
nice …………………………………………
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