Reverse. This is the concept of the awesome spot for Forum Crisalide, an italian association engaged in fighting the problem of Bulimia. Bronze at Cannes 2005, silver at ADCI Awards 2005.

Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza / Sergio Rodriguez
Art Director: Alessandro Antonini
Copywriter: Francesco Bozza
Production Company: Mother Film Company
Producer: Debora Magnavacca
Director: Alessandra Pescetta
Photography Director: Max Gatti