This is the last and amazing ad by JWT Milan for Forum Crisalide, the italian association engaged in fighting the problem of Bulimia and Anorexia. Awesome!
For italian people, here, here and here the italian version.
Agency: JWT, Milan
Executive Creative Director: Pietro Maestri
Creative Director and Copywriter: Alex Brunori
Art Director: Fabio Anzani
Photography: Joan Garrigosa
Maurizio Cigognetti has been shooting ad campaigns since giving up his job as an art director in the late 80s.
His vast experience and insider knowledge means that he is in demand with ad agencies and clients alike.
His latest campaign for big name Italian company Mulino Bianco Barilla had him shooting both in location in Italy and in the studio.
Also recently executed for Risanamento Milan (the ideal city within the city) was a highly advertised local campaign involving ballerinas from La Scala Opera house.
Names that he has satisfied include MotoGuzzi, Volvo, Samsung, Tuborg, Swatch and Telecom.
Maurizio divides his time between Milan and Tuscany.