Photography by David LaChapelle: great style, maybe a little photoshopped.
Agency: Euro RSCG, London
Creative Director: Gerry Moira
Art DirectoR: George Leaney/Ben Parton
Copywriter: George Leaney/Ben Parton
Photographer: David LaChapelle
Evian: Cop Girl
* * * *
del.icio.us
Digg
StumbleUpon
Technorati
Ron E. said,
I’m not really feeling (or liking) this ad. It’s cocky, pretentious, and (apparently) they’re taking the brand away from its roots. Evian is (or used to be) such a preppy, high-end bottled water product… this ad is just not making justice to its true brand character.
ivan said,
Is this a one off ad?
Filippo said,
Don’t know Ivan
Evan said,
Agreed Ron E. LaChappelle is highly overrated. This is a disaster of style over substance, only the style is boring. If you’re going for aesthetics, at least make it interesting or pretty. This ad is neither.
P E C E said,
I agree.
The image is absolutelly over composed, pompous and bored.
ale said,
I disagree.
I like the image, and I will buy EVIAN!
Chad Coombs said,
“The image is absolutelly over composed, pompous and bored.”
HA
i bet you went to art school and love fuzzy blurry pictures that are “full” of so called emotion.
“such a preppy, high-end bottled water product…”
The image looks pretty preppy and high end.
I doubt you would see some hippie pot smokers allowed in that area, and that clothing doesnt look like it is cheap.
HELL can you get more preppy then baby blue and pink?
The only argument that has any valid in this room is the lack of substance, but come on people, its bloody bottled water.
You drink it so you can feel like your more important then us tap drinkers.
Tell me some adds that have substance, its all about selling a fake feeling and fake lifestyle with a real product.
But then again, maybe you guys all drink sprite, cause atleast they tell you image is nothing, thirst is everything.
At least thats what the paid spokes people say.
RSS feed for comments on this post · TrackBack URI
