Photography by David LaChapelle: great style, maybe a little photoshopped.
Agency: Euro RSCG, London
Creative Director: Gerry Moira
Art DirectoR: George Leaney/Ben Parton
Copywriter: George Leaney/Ben Parton
Photographer: David LaChapelle
Photography by David LaChapelle: great style, maybe a little photoshopped.
Agency: Euro RSCG, London
Creative Director: Gerry Moira
Art DirectoR: George Leaney/Ben Parton
Copywriter: George Leaney/Ben Parton
Photographer: David LaChapelle
I’m not really feeling (or liking) this ad. It’s cocky, pretentious, and (apparently) they’re taking the brand away from its roots. Evian is (or used to be) such a preppy, high-end bottled water product… this ad is just not making justice to its true brand character.
Is this a one off ad?
Don’t know Ivan
Agreed Ron E. LaChappelle is highly overrated. This is a disaster of style over substance, only the style is boring. If you’re going for aesthetics, at least make it interesting or pretty. This ad is neither.
I agree.
The image is absolutelly over composed, pompous and bored.
I disagree.
I like the image, and I will buy EVIAN!
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