If you sit in it, a MINI car feels like one of the big cars, especially thanks to the innovative design of its back rests. This very fact ï¿½ its surprisingly spacious interior ï¿½ was communicated through a truly eye-catching ad campaign, realized at Zurich Main Station.
Advertising Agency: Jung von Matt, Zurich, Switzerland
Creative Directors: Michael Rottmann / Alexander Jaggy
Art Directors: David Hanselmann / Hendrik Schweder
Copywriters: Lars Haensell / Ole Kleinhans