Agency: Jung von Matt, Hamburg
Creative Directors: Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Copywriters: Baki Kiper, Dennis May, Fabian Frese, Jo Marie Farwick, Tobias Grimm, Susanne Härtwig, Max Biedermann
Photographer: Uwe Düttmann
“inside your car you inhale 5 times more smog than outside. Start to less make some.”
Agency: JWT, Milan
Creative Directors: Flavio Mainoli / Paolo Cesano
Art Director: Fabrizio Pozza
Copywriter: Francesco Muzzopappa
Photographer: Riccardo Bagnoli
Postproduction: Martin & Rainone
“Nike’s in-store poster campaign”
Agency: DDB Paris, France
Creative Director: Alexandre Hervé, Sylvain Thirache
Art director: Laurent Toth
Copywriter: Olivier Lefebvre
Illustrator: Laurent Toth
Agency: Red Cell, Milan
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Pierpaolo Ferrari
Miami Ad School, Miami, USA
Art directors: Moyeenul Alam, Jessica Maitree
Copywriter: Niklas Kristensen
Agency: McCann Erickson, Athens
Creative Director: Anna Stilianaki
Art Director: Sonia Haritidi / Nikos Perialis
Copywriter: Eleftheria Petropoulou
Photographer: Corbis
Illustrator: Nikos Perialis
Agency: JWT, Paris, France
Executive Creative Directors: Andrea Stillacci, Pascal Manry
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli
Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Art Director: Ad van Ongeval
Copywriter: Julie Bosteels
Illustrator: Ad Van Ongeval
Agency: JWT, Milan
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano
Agency: Saatchi & Saatchi, Milan
Art Director: Alessandro Stenco
Copywriter: Elena Carella / Giuseppe Mazza
Agency: Serviceplan, Munich, Germany
Creative Director: Christoph Everke
Art Director: Veronika Broich
Copywriter: Helmut Huber
Typographer: Anna Lilakewitsch
Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Art Directors: Martin Spillmann / Mathias Babst
Copywriter: Stefan Ehrler
Production Company: Will van der Vlugt Productions
Film Director: Ronald Koetzier
Production Company Producers: Marco van Prooijen / Marlies van Heese
Agency Producer: Sebahat Derdiyok
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Riccardo Bagnoli
Agency: DDB, Oslo
Art Director: DDB, Oslo
Copywriter: DDB, Oslo
Production Company: Einar Film, Oslo
Film Director: Morten TYldum
Production Company Producer: Guri Neby
Agency Producer: Cyril Boije
Brief : Nike proposes a package of 4 sport shoes realised thanks to a new laser technology.
Idea : Create a sport shoe by piercing a metal sheet.
Signed : Laser engineered.
Agency: DDB Paris
Agency: McCann Erickson, Romania
Creative Directors: Adrian Botan & Alexandru Dumitrescu
Art Director: Andrei Tripsa
Copywriter: Constantin Milu
Production Company: Factor, Bucharest
Film Director: Octavian Segarceanu
Agency Producer: Tiberiu Munteanu
     
     
     
     
The task was to launch Sprite Zero into the Nordic market and establish Sprite Zero as the honest zero sugar alternative. In order to engage and excite the target group (boys 15-18 years) the Sprite Zero campaign had to offer a promise that went beyond the traditional thirst quenching refreshment platform. The result was a campaign that engaged because it dedicated itself to telling the truth and stripped away all the usual advertising cliché³ & visual tricks common in this category.
Creative idea: Tell it like it is.
Pay off: Sprite Zero ? No sugar. No bull***t.
Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke, Simon Wooller
Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell
Agency: Thamesdown, Czech Republic
Creative Director: Viktor Lelek
Art Director: Jan Pohl
Copywriter: Ivan Peterka
Production Company: Simply Sirena
Film Director: Kryštof Michal
Production Company Producer: Pavel Miler
Advertising Agency: BBDO, Duesseldorf, Germany
Creative Directors: Sebastian Hardieck, Raphael Milczarek
Art Directors: Fabian Kirner, Joerg Sachtleben
Copywriters: Felix Lemcke
Photographers: Simone Rosenberg, Svenson Linnert
Agency: Armando Testa, Milan
Creative Directors: German Silva / Ekhi Mendibil / Haitz Mendibil
Copywriters: German Silva / Ekhi Mendibil / Cristiano Nardo’
Art Director: Haitz Mendibil / Andrea Lantelme
Photographer: Ellen Von Unwerth
Agency: JWT, Frankfurt
Executive Creative Director: Mike Ries
Art Director: Katrin Berle
Copywriter: Jan Koehler
Producer: Burkhard Fimmen
Account Supervisor: Daniel Fay
Advertiser’s Supervisor: Diereck Dross
Agency: Lowe, London
Creative Director: Ed Morris
Art Director: Lee Goulding
Copywriter: Tom Hudson
Production Compan: Independent (UK) Biscuit Works (LA)
Film Director: Noam Murro
Production Company Producer: Jay Veal (US) Richard Packer (UK)
Agency Producer: Jane Rattle
