Agency: Jung von Matt, Hamburg
Creative Directors: Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Copywriters: Baki Kiper, Dennis May, Fabian Frese, Jo Marie Farwick, Tobias Grimm, Susanne Härtwig, Max Biedermann
Photographer: Uwe Düttmann
“inside your car you inhale 5 times more smog than outside. Start to less make some.”
Agency: JWT, Milan
Creative Directors: Flavio Mainoli / Paolo Cesano
Art Director: Fabrizio Pozza
Copywriter: Francesco Muzzopappa
Photographer: Riccardo Bagnoli
Postproduction: Martin & Rainone
Agency: Red Cell, Milan
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Pierpaolo Ferrari
Agency: JWT, Paris, France
Executive Creative Directors: Andrea Stillacci, Pascal Manry
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli
Agency: Serviceplan, Munich, Germany
Creative Director: Christoph Everke
Art Director: Veronika Broich
Copywriter: Helmut Huber
Typographer: Anna Lilakewitsch
Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Art Directors: Martin Spillmann / Mathias Babst
Copywriter: Stefan Ehrler
Production Company: Will van der Vlugt Productions
Film Director: Ronald Koetzier
Production Company Producers: Marco van Prooijen / Marlies van Heese
Agency Producer: Sebahat Derdiyok
Agency: DDB, Oslo
Art Director: DDB, Oslo
Copywriter: DDB, Oslo
Production Company: Einar Film, Oslo
Film Director: Morten TYldum
Production Company Producer: Guri Neby
Agency Producer: Cyril Boije
Brief : Nike proposes a package of 4 sport shoes realised thanks to a new laser technology.
Idea : Create a sport shoe by piercing a metal sheet.
Signed : Laser engineered.