The task was to launch Sprite Zero into the Nordic market and establish Sprite Zero as the honest zero sugar alternative. In order to engage and excite the target group (boys 15-18 years) the Sprite Zero campaign had to offer a promise that went beyond the traditional thirst quenching refreshment platform. The result was a campaign that engaged because it dedicated itself to telling the truth and stripped away all the usual advertising cliché³ & visual tricks common in this category.
Creative idea: Tell it like it is.
Pay off: Sprite Zero ? No sugar. No bull***t.
Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke, Simon Wooller
Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell
Agency: Thamesdown, Czech Republic
Creative Director: Viktor Lelek
Art Director: Jan Pohl
Copywriter: Ivan Peterka
Production Company: Simply Sirena
Film Director: Kryštof Michal
Production Company Producer: Pavel Miler
Agency: Armando Testa, Milan
Creative Directors: German Silva / Ekhi Mendibil / Haitz Mendibil
Copywriters: German Silva / Ekhi Mendibil / Cristiano Nardo’
Art Director: Haitz Mendibil / Andrea Lantelme
Photographer: Ellen Von Unwerth
This is the second great spot for Rexona! Here the first, enjoy!
Agency: Lowe, London
Creative Director: Ed Morris
Art Director: Lee Goulding
Copywriter: Tom Hudson
Production Compan: Independent (UK) Biscuit Works (LA)
Film Director: Noam Murro
Production Company Producer: Jay Veal (US) Richard Packer (UK)
Agency Producer: Jane Rattle
     
     
     
     
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