The task was to launch Sprite Zero into the Nordic market and establish Sprite Zero as the honest zero sugar alternative. In order to engage and excite the target group (boys 15-18 years) the Sprite Zero campaign had to offer a promise that went beyond the traditional thirst quenching refreshment platform. The result was a campaign that engaged because it dedicated itself to telling the truth and stripped away all the usual advertising cliché³ & visual tricks common in this category.

Creative idea: Tell it like it is.
Pay off: Sprite Zero ? No sugar. No bull***t.

Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke, Simon Wooller
Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell