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Latina Insurance

crosswalk-abiss.jpg

crosswalk-crocodile.jpg

crosswalk-snake.jpg

“Crosswalks are safer.”

Agency: Pragma DDB, Lima, Peru
Creative Director: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art director: Alvaro Naddeo
Copywriter: Jaime Chehade
Illustrator: Albero Naddeo
Photographer: Juanjo Rosales
Retouch: Carlos Luna

via Ads of the World


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NiKo said,

February 14, 2007 @ 3:31 pm

I love the art direction :)

PEACE

NiKo

dbmink said,

February 17, 2007 @ 9:05 am

amazing really amazing idea and art direction, i am envious.

soft_guy said,

February 28, 2007 @ 11:37 pm

Standing on white concrete blocks just barely out of the water would not protect you from aligators. Also, in a real cross walk you can walk on the non-painted part too.

kahiau said,

March 1, 2007 @ 5:00 am

Great imagination and creativity to get a point across, even if “Standing on white concrete blocks just barely out of the water would not protect you from aligators (sic). Also, in a real cross walk you can walk on the non-painted part too.”

fatro | Crosswalks are Safer said,

March 1, 2007 @ 8:54 am

[...] มาที่: ibelieveinadv.com พบผ่าน neatorama [...]

Ginga Agência Interativa said,

March 1, 2007 @ 11:03 pm

Andar na faixa é mais seguro

Numa série da anúncios “Faixas de pedestres são mais seguras” da Latina Insurance, a segurança das faixas de pedestres são ilustradas em ruas infestadas de crocodilos, cobras ou abismos sem fim. Veja todas as imagens, em tamanho maio…

prg said,

March 2, 2007 @ 3:37 am

amazing idea, finaly some creative social ads.. like the alligators.. very nice.

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