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Levi’s: Dangerous Liaison

The Dangerous Liaisons spot begins with a woman in her denim work wear looking through a window. Horse and buggy sounds alert us to a nineteenth century setting. With a knock on the door comes the beginning of the soundtrack, “Strange Love”, by Little Annie Bandez. As the man and woman take off a layer of clothes we see them appear in early twentieth century garb, he with a khaki top and shorter hair, she in a blonde wig and pink top. Next strip leads to the 1970s and long hair. And on the bed he reveals 1980s grunge jeans to match her white print shirt. Finally the strip reaches its climax with the new 2007 range. As they reach their point of intimacy we hear police sirens in the background.

Agency: BBH, London
Creative Director: Caroline Pay
Agency Producer: Davud Karbassioun
Art Director: Steve Wakelam, Dean Wei
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Post Production: The Mill, London
Music: “Strange Love”, Little Annie


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Januario Jose said,

February 28, 2007 @ 16:05

Here we go again another campaign that seems to sell but I quite been flattered by the hair features of the models rather then the product…well works but if the “Levi’s” logo wasn’t there I would think they trying to sell “Hair Lotion”…cool…(._.)

hubschraubermuetze.de » Blog Archiv » links for 2007-02-28 said,

February 28, 2007 @ 18:18

[...] Strippen neu definiert Sehr interessanter Spot von Levi’s. Gefunden bei ibelieveinadv.com (tags: Werbung) [...]

Antonio said,

March 1, 2007 @ 20:13

Very well executed. I could see that idea being done much much worse.

ta said,

March 2, 2007 @ 11:13

The Mill Rulessssss!!!!!:D
http://www.the-mill.com/index.php

Petra said,

March 2, 2007 @ 17:47

This is brilliant, and the music is perfect.

Design Enterprise » Blog Archive » New creative ideas said,

March 5, 2007 @ 02:46

[...] Levi’s Dangerous Liaison Clever ‘china-man’ thinking solved if you have such client that wants to show all of their products at once. Wicked. via I Believe In Advertising. [...]

seka said,

June 27, 2007 @ 00:35

i like to know what type of jeans that the man wore in 2007 range in this video?

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