“Sagem my301X. The ultra-slim mobile.”
Agency: Publicis Conseil, France
Creative Director: Olivier Altmann
Art Director: Charles Guillemant
Copywriter: Patrice Lucet
Photographer: Jean-Yves Lemoigne
Sagem my301X
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Nik said,
Nah..not that good.
franck said,
Why would I want to buy a cell phone I can lose anywhere?… lol
They approached that one from a bad angle I think.
Dav said,
The focus on the “slim” mobile can mislead to a “easy-to-lose” mobile, but I think that the 3rd ad does stress it -correctly- as a feature and not as a defect. First and second are good, but it took a little time to understand the message they wanted to communicate.
marco said,
+ its been done like 2 times before. One time for sony lcd tv. Crapp?
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