The aim of the campaign is to communicate that the Deutsche Stiftung Denkmalschutz (German Foundation for Monument Protection) primarily lacks one thing in its preservation of threatened monuments: donations.
Agency: Ogilvy & Mather Werbeagentur, Germany
Creative Directors: Simon Oppmann / Peter Roemmelt
Art Director: Simon Oppmann
Copywriter: Peter Roemmelt
Photographer: Hana Kostreba
Photo Editor: Hana Kostreba / Robin Ebener
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