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Archive for April, 2007

Guinness Beer: Double

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“Enjoy responsibly” campaign

Agency: BBDO Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Associate Creative Director / Art Director: Mark Mason
Associate Creative Director / Copywriter: Patrick Scissons


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Italian Wines: Bootleg

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Bootleg celebrates the creativity and style of a new generation of Italian winemakers by offering a collection of daring interpretations of classic Italian wines. Many Italian wine labels follow the usual formula of a hard to pronounce name and an illustration of the winery. We wanted to give a new twist to the tired cliche of the shape of Italy as a boot. The result is a sexy expression of contemporary Italian style that appears to wrap the bottle in skin-tight zippered leather.

Agency: Turner Duckworth, London, Great Britain
Creative Directors: David Turner & Bruce Duckworth
Art Directo: Shawn Rosenberger
Illustrator: Jonathan Warner
Client: Click Wine Group


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Volkswagen Touareg: Carpets

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Outdoor themed carpets were placed in display cars and used as direct mailers.

Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Vicky Gitto


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Yamaha Marine: Helmet, Glove

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“Yamaha. Sea power.”

Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Peppe Cirillo
Copywriter: Vincenzo Celli
Photographer: Fulvio Bonavia


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Rajesh Ranjan: Debt Recovery Agent

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The visiting card was created using an X-Ray sheet, bearing the X-Ray of a broken finger and the name and phone number of the recover agent.

Agency: Rediffusion DY&R, New Delhi, India
Creative Director: Varun Mehta, Partho Sengupta
Art Director: Neerav Mehta
Copywriter: Faraz Alam


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Zurich Financial Services: Magazine

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Zurich, “Because Change Happenz” Campaign

Agency: Publicis, Zurich, Switzerland
Creative Directors: Sacha Moser, Tim Hoppin
Art Directors: Sacha Moser, Lucas Vetsch, Martina Wetzel
Copywriters: Tim Hoppin, Roland Wetzel
Photographer: Chris Frazer Smith


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Tria: Mirror

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“Tria. Colour shouldn’t matter.”

Student Organization Ethnic Discrimination Campaign

Agency: Volt, Stockholm, Sweden
Copywriter: Volt
Art Director: Volt
Account Supervisor: Volt
Advertiser’s Supervisor: Volt


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ABA Associazione: HELP

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Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Andrea Maggioni
Copywriters: Luca Gelmuzzi, Vicky Gitto

Here the print ad.


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Mariella Merendino: Sheep

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“Now even in oversizes.”

Agency: DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Andrea Maggioni
Photographer: Pixelway


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Freddy: Human Machine

macchinona.jpg

caffe.jpg ballerina2.jpg

batteria.jpg ballerina1.jpg

cicliegie.jpg scarpe2.jpg

scarpe1.jpg scarpe3.jpg

applausi2.jpg applausi1.jpg

box.jpg bimbo_cactus.jpg

bimba_bolle.jpg nycity-and-more-283.jpg

bimbo_bolle.jpg bolle2.jpg

spremuta.jpg bimba_palloni.jpg

This is the whole, awesome campaign of Freddy, 2006-2007.
You can find commercials here and here.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Riccardo Bagnoli


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Mini Yo-Yo: Building

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Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Director: Giuseppe Mastromatteo, Luca Scotto di Carlo
Art Director: Dario Agnello
Copywriter: Cristiano Battista
Photographer: Armando Rebatto


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Coca-Cola Light: The Chase

Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Robin De Lestrade
Copywriter: Guilhem Arnal
Production Company: Première Heure, Paris
Film Director: Sébastien Chantrel
Production Company Producer: Jerôme Rucki
Agency Producers: Patrick Pauwels, Pierre Marcus
Sound Design: WAM
Editor: Thierry Hoss


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Renault Carminat 3: Giant Objects

carminat3_petrol_station.jpg

carminat3_swimming_bath.jpg

Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Director: Stefan Leick, Jörn Welle
Art Director: Lars Heberer
Copywriter: Stephen Quell


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McDonald’s: Breakfast

mcdonalds_train.jpg

mcdonalds_houses.jpg

Agency: DDB, Australia
Executive Creative Director : Matt Eastwood
Deputy Creative Director: Steve Back
Creative : Ant&Alex
Photographer : Mat Baker
Retoucher : Dennis Monk
Typography : Jason Young
Account Handler : Michael Godwin


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Polo: Magnetic Crash

ibpolomagnetic.jpg

Agency: DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Francesco Guerrera


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Freddy: Make a move

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ibfreddy2006_borsa.jpg

ibfreddy2006_auto.jpg

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Freddy. Make a move, make it happen”

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Pierpaolo Ferrari


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Audi A6 Allroad quattro: Chic, Wild

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Look here for the alternative version

“Just do a turn to discover its double nature. The new Audi A6 allroad.”

Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director / Illustrator / Typographer: Francesco Fallisi
Copywriter: Michelangelo Cianciosi


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Arbre Magique: Big Fruit

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lemon.jpg

“The world smells better with Arbre Magique.”

Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Cantù
Copywriter: Simona Angioni
Photographer: Francesco Guerrera


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WWF: Black cloud

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“Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe.”

Advertising Agency: Ogilvy, Beijing, China
Creative Director: Doug Schiff
Art Directors: Kama yu, Teng tong hoe
Copywriters: Doug Schiff, fei zhao
Photographer: Kenny Chai


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Brioschi Digestive: Chinese, Indian, Mexican

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Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Max Verrone
Copywriter: Valentina Maran
Illustrators: Nicola Spreafico, Umberto Galan


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Central Groucho: Great Films

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Agency: Arnold Worldwide Italy, Milan, Italy
Creative Directors: Alessandro Sabini, Paolo Troilo, Maurizio Maresca
Art Director: Aureliano Fontana
Copywriter: Alessandro Sabini
Photographer: Paolo Troilo


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SAAB 9.3: Project

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“Come out in the open.”

Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art director: Guido Bonarelli
Copywriter: Valeria Villari
Photographer: Selmi Bali Barissever


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