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Archive for April, 2007

Guinness Beer: Double

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“Enjoy responsibly” campaign

Agency: BBDO Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Associate Creative Director / Art Director: Mark Mason
Associate Creative Director / Copywriter: Patrick Scissons


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Italian Wines: Bootleg

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Bootleg celebrates the creativity and style of a new generation of Italian winemakers by offering a collection of daring interpretations of classic Italian wines. Many Italian wine labels follow the usual formula of a hard to pronounce name and an illustration of the winery. We wanted to give a new twist to the tired cliche of the shape of Italy as a boot. The result is a sexy expression of contemporary Italian style that appears to wrap the bottle in skin-tight zippered leather.

Agency: Turner Duckworth, London, Great Britain
Creative Directors: David Turner & Bruce Duckworth
Art Directo: Shawn Rosenberger
Illustrator: Jonathan Warner
Client: Click Wine Group


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Volkswagen Touareg: Carpets

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Outdoor themed carpets were placed in display cars and used as direct mailers.

Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Vicky Gitto


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Yamaha Marine: Helmet, Glove

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glove.jpg

“Yamaha. Sea power.”

Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Peppe Cirillo
Copywriter: Vincenzo Celli
Photographer: Fulvio Bonavia


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Rajesh Ranjan: Debt Recovery Agent

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The visiting card was created using an X-Ray sheet, bearing the X-Ray of a broken finger and the name and phone number of the recover agent.

Agency: Rediffusion DY&R, New Delhi, India
Creative Director: Varun Mehta, Partho Sengupta
Art Director: Neerav Mehta
Copywriter: Faraz Alam


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Zurich Financial Services: Magazine

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Zurich, “Because Change Happenz” Campaign

Agency: Publicis, Zurich, Switzerland
Creative Directors: Sacha Moser, Tim Hoppin
Art Directors: Sacha Moser, Lucas Vetsch, Martina Wetzel
Copywriters: Tim Hoppin, Roland Wetzel
Photographer: Chris Frazer Smith


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Tria: Mirror

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“Tria. Colour shouldn’t matter.”

Student Organization Ethnic Discrimination Campaign

Agency: Volt, Stockholm, Sweden
Copywriter: Volt
Art Director: Volt
Account Supervisor: Volt
Advertiser’s Supervisor: Volt


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ABA Associazione: HELP

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Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Andrea Maggioni
Copywriters: Luca Gelmuzzi, Vicky Gitto

Here the print ad.


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Mariella Merendino: Sheep

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“Now even in oversizes.”

Agency: DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Andrea Maggioni
Photographer: Pixelway


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Freddy: Human Machine

macchinona.jpg

caffe.jpg ballerina2.jpg

batteria.jpg ballerina1.jpg

cicliegie.jpg scarpe2.jpg

scarpe1.jpg scarpe3.jpg

applausi2.jpg applausi1.jpg

box.jpg bimbo_cactus.jpg

bimba_bolle.jpg nycity-and-more-283.jpg

bimbo_bolle.jpg bolle2.jpg

spremuta.jpg bimba_palloni.jpg

This is the whole, awesome campaign of Freddy, 2006-2007.
You can find commercials here and here.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Riccardo Bagnoli


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Mini Yo-Yo: Building

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Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Director: Giuseppe Mastromatteo, Luca Scotto di Carlo
Art Director: Dario Agnello
Copywriter: Cristiano Battista
Photographer: Armando Rebatto


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Coca-Cola Light: The Chase

Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Robin De Lestrade
Copywriter: Guilhem Arnal
Production Company: Première Heure, Paris
Film Director: Sébastien Chantrel
Production Company Producer: Jerôme Rucki
Agency Producers: Patrick Pauwels, Pierre Marcus
Sound Design: WAM
Editor: Thierry Hoss


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Renault Carminat 3: Giant Objects

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carminat3_swimming_bath.jpg

Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Director: Stefan Leick, Jörn Welle
Art Director: Lars Heberer
Copywriter: Stephen Quell


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McDonald’s: Breakfast

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mcdonalds_houses.jpg

Agency: DDB, Australia
Executive Creative Director : Matt Eastwood
Deputy Creative Director: Steve Back
Creative : Ant&Alex
Photographer : Mat Baker
Retoucher : Dennis Monk
Typography : Jason Young
Account Handler : Michael Godwin


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Polo: Magnetic Crash

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Agency: DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Francesco Guerrera


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