Bootleg celebrates the creativity and style of a new generation of Italian winemakers by offering a collection of daring interpretations of classic Italian wines. Many Italian wine labels follow the usual formula of a hard to pronounce name and an illustration of the winery. We wanted to give a new twist to the tired cliche of the shape of Italy as a boot. The result is a sexy expression of contemporary Italian style that appears to wrap the bottle in skin-tight zippered leather.

Agency: Turner Duckworth, London, Great Britain
Creative Directors: David Turner & Bruce Duckworth
Art Directo: Shawn Rosenberger
Illustrator: Jonathan Warner
Client: Click Wine Group