“Shuffle,†the new Pepsi Football commercial, is part of “Choreography,†the new international campaign launched last month.
Just like the “Destinies†theme commercial, the new Pepsi spot celebrates the fact that “life offers endless possibilities.†This time, the theme is conveyed through a teenagers’ football match.
In the commercial directed by Tarsem, every protagonist turns into an extraordinary character or a famous footballer to pull off his next move. David Beckham brings all his skill when to score a goal but when it comes to stopping a shot, an enormous sumo takes over as goalkeeper… The commercial is an invitation to take part online in this year’s PEPSI FOOTBALL programme, “how do you football?â€
“Play, Create, Experience”
Agency: CLM BBDO, Boulogne Billancourt, Paris, France
Creative Director: Anne de Maupeou
Art Director: David Bertram
Copywriter: Leo Berne
Director: Tarsem Singh “Tarsem”
Music: Emmanuel Oriol, Guillaume Moyne
Actor / Celebrity: Ronaldo De Assis Moreira (Ronaldinho), Lionel Messi, Thierry Henry, Cesc Fabregas, Frank Lampard, David Beckham
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