The BC Lions had an amazing season in 2006, we (Rethink) thought it would be interesting to take a closer look at all those dedicated opposition fans who made the long trek out to BC Place only to watch their team get slaughtered.
Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
ACD/Art Director: Rob Sweetman
Copywriter: Jono Holmes
Print Producer: Chris Raedcher
Photographer: Patrick Norman
Retouching: Steve Pinter, Jonathon Cesar
Agency: Lupo Productions, Paris, France
Production company: Lupo Productions
Producer: Anne Charlotte Desruelle
Director: Luca Armenia
Music: Louis Lebee
To illustrate the added boost new Adidas A3 basketball shoes give you, trashcans in the street of Paris were hung several meters off the ground - at the height of basketball rims.
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