BC Lions: Saskatchewan

May 31, 2007 at 02:02 · Filed under Print

The BC Lions had an amazing season in 2006, we (Rethink) thought it would be interesting to take a closer look at all those dedicated opposition fans who made the long trek out to BC Place only to watch their team get slaughtered.

Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
ACD/Art Director: Rob Sweetman
Copywriter: Jono Holmes
Print Producer: Chris Raedcher
Photographer: Patrick Norman
Retouching: Steve Pinter, Jonathon Cesar

Soft Paris: Sexy Vibes

May 31, 2007 at 01:52 · Filed under Film

Agency: Lupo Productions, Paris, France
Production company: Lupo Productions
Producer: Anne Charlotte Desruelle
Director: Luca Armenia
Music: Louis Lebee

Adidas A3: Trashcans

May 29, 2007 at 08:50 · Filed under Ambient/Outdoor/Direct

To illustrate the added boost new Adidas A3 basketball shoes give you, trashcans in the street of Paris were hung several meters off the ground – at the height of basketball rims.

Agency: TBWA\PARIS, France

Unicef: Smurfs

May 29, 2007 at 00:51 · Filed under Film

“Don’t let war destroy the universe of children”

Agency: Publicis Belgium

TOYS”R”US: Inflatable globe

May 29, 2007 at 00:42 · Filed under Print

For the Toys’R'Us inflatable beach toy collection, the regular ad space of an advertising column was extended to the whole planet.

Agency: Grey Worldwide, Duesseldorf, Germany
Creative Directors: Florian Meimberg, Torsten Pollmann
Art Directors: Florian meimberg, Matthias Renner
Copywriter: Torsten Pollmann
Illustrator: Hajo Mueller

Alghanim Industries: Dead Body

May 28, 2007 at 10:59 · Filed under Print

Agency: Impact & Echo BBDO, Kuwait city, Kuwait
Creative Director: Viraj Ponkshe
Art Director: Akhtar Dalvi
Copywriter: Regan Rodricks

Alfa Romeo 147: Stay Alive

May 24, 2007 at 16:09 · Filed under Print

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Pierpaolo Ferrari

Stihl: Don’t wait too long

May 23, 2007 at 23:38 · Filed under Print

“Don’t wait too long. Stihl”

Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Plumet
Art Directors: Mathieu Vinciguerra, Remy Dogramaciyan
Copywriter: Olivier Dermaux
Photographer: Jean-Yves Lemoigne

Nikon Coolpix S500: Invisible Assistance

May 23, 2007 at 23:29 · Filed under Print

“Invisible assistance with every picture. Nikon Coolpix S500″

Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital
Client contact: Martina Beckmann
Accounts: Alex Stergialis, Eva D’Hondt

SHS Clothes: Be the Joker

May 23, 2007 at 11:11 · Filed under Print

Agency: CBGrey, Paris, France
Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli
Photographer: Riccardo Bagnoli

Juicy Fruit: Compressed Fun

May 23, 2007 at 11:04 · Filed under Print

Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski

Earth Love Movement Foundation: Global Warming

May 22, 2007 at 13:05 · Filed under Ambient/Outdoor/Direct

“In 2030 you are here. If we don’t fight global warming today.”
Support Earth Love Movement Foundation to reduce CO2 emissions.

Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Art Director: Stefanie Huber
Copywriter: Henning Mueller-Dannhausen
Account Executives: Jasmin Bedir, Biljana Retzlik, Friederike Dous

Fiona Carswell: The Smoking Jacket

May 22, 2007 at 00:59 · Filed under Design

The Smoking Jacket, by Fiona Carswell, has a built-in pair of lungs on the front that act as an iconographic “warning system”. The polite smoker can blow the smoke into a “container” at the collar, in order to avoid blowing it in the faces of people around them. The smoke then filters into a set of see-through lungs at the front of the jacket. Over time the lungs, which have an air-filter back, should darken from cigarette smoke.

Al Sawy Cultural Centre: Lungs-mat

May 22, 2007 at 00:33 · Filed under Ambient/Outdoor/Direct

“Be part of our anti-smoking campaign.”

Agency: JWT, Cairo, Egypt
Creative Director: Hesham Ellaban
Art Director: Bassem Sabry
Copywriters: Hesham Ellaban, Bassem Sabry

Schweppes Fruit Carbs: Bull

May 21, 2007 at 21:06 · Filed under Film

Agency: Duval Guillaume Antwerp, Belgium
Creative Director: Dirk Domen / Geoffrey Hantson
Creatives: Dirk Domen / Geoffrey Hantson / Tom Van Daele
Production company: Bingo Family
Producer: Jerome Millet
Director: Rene Eller
Post prod: Nozon
Sound: Sonic Music

The Salvation Army: Hangers

May 21, 2007 at 12:43 · Filed under Ambient/Outdoor/Direct

Agency: JWT, Buenos Aires, Argentina
Creative Directors: Javier Mentasti, Ramiro Crosio, Christian Camean
Art Director: Ezequiel Orlandi
Copywriter: Damian Isaak
Photographer: Daniel Maestri

MTV: Don’t kill the music

May 20, 2007 at 18:13 · Filed under Film

Agency: Y&R Argentina

Pepsi: Don’t Sleep At The Party

May 18, 2007 at 15:49 · Filed under Print

Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
Art Director: Gustavo Victorino
Copywriter: José Luiz Martins

AWB: Superman Bride

May 18, 2007 at 08:43 · Filed under Print

“Any old clothes will do.”

Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Art Director: Yvonne Hall
Copywriter: Angela Collins
Photographer: Clive Stewart

Antral: Get a cab

May 18, 2007 at 00:27 · Filed under Ambient/Outdoor/Direct

Campaign for Antral (Portuguese taxi association) to increase the usage of their call line in order to use a taxi.

“If you’ve been drinking, don’t risk it. Call 707 308 294.”

Agency: Draft FCB, Portugual

Fiat Palio 115 hp: Subway Train

May 17, 2007 at 00:59 · Filed under Ambient/Outdoor/Direct

“He got stronger. Fiat Palio with 115 hp.”

Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Luis Catapano
Copywriter: Carlos Schleder

MINI: Rolling Stone

May 17, 2007 at 00:45 · Filed under Print

Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Director: Giuseppe Mastromatteo, Luca Scotto di Carlo
Art Director: Luis Toniutti
Copywriter: Alessandra Bergamaschi

Sundek: Eggs

May 16, 2007 at 13:10 · Filed under Print

Agency: CBGrey, Paris, France
Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli
Photographer: Riccardo Bagnoli

Sundek: Surfers

May 16, 2007 at 13:08 · Filed under Film

Agency: CBGrey, Paris, France
Creative Directors: Andrea Stillacci, Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Director: Edouard Deluc – Les Telecreateurs

Nike Football: Papershow

May 16, 2007 at 10:48 · Filed under Ambient/Outdoor/Direct

Agency: BBDO, Buenos Aires, Argentina
Creative Director:Gonzalo Vecino, Pablo Alvarez Travieso
Copywriter:Pablo Alvarez Travieso
Art Director:Gonzalo Vecino