Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Copywriter: Tim Cairns
Art Director: Tim Green
Account: Chris Brown
Photography: George Scott
Accounts: Mary Graham
Retouching: Cream and Dennis Monk
It’s nice, but the wrong perspective in #2 kills it
Really nice campaign. Doesn’t treat kids like idiots but, rather, inspires them with possibilty. Should at least get Silver.
Ya, Open pit mining is a great thing for kids to aspire to.
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