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Amnesty International: Choose

June 14, 2007 at 11:02 am · Filed under Web/Viral

o_amnesty-turkey-violence.jpg
This is maybe the best and most effective artwork I ever saw. These interactive banner ads made for Amnesty International Turkey shows the most cruel scenes you can imagine. After seeing the scene the viewer is asked: Choose, stop or go on. Thes ads are published on Turkey’s most hitted web sites like CNN Turkey. They created amazing traffic at Amnesty’s web site and dramatically increased membership applications.

Agency: DDB&Co Turkey

These links shows the banners at CNN Turkey:

- Violence original banner
- Violence english banner

- Torture original banner
- Torture english banner

- Cruelty original banner
- Cruelty english banner

http://blogger.xs4all.nl/marcg/archive/2007/05/29/230126.aspx

via Houtlust


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mimo said,

June 14, 2007 @ 11:33 am

Hard. Hard and good.

koala said,

June 14, 2007 @ 12:14 pm

The footage is in fact Romanian… was recorded by the girl with a hidden camera and made the news few months ago.
I wonder how Amnesty Turkey got it.

Daniel said,

June 14, 2007 @ 12:31 pm

holy crap, Im shocked

For this case a really, really good advert.

Noname said,

June 14, 2007 @ 3:10 pm

Very good, I like the idea very much. Is difficult to justify the violence scenes in a social campaign because everybody think that its necessary to see people in the reality that exists. However, these kind of scenes has been made us so insensible after seeing that stuffe everyday in Youtube, etc… we see that as nothing.
When they ask just to click Play or Stop, nothing more, they ask us to reflect about an actitud that becomes in something so simple… but, I still ask: how its possible that the social campigns call peolpe to join them, to enter ins action, do something, how? say something to change isnt enought, we need to do somehthing else, something like this campaing is doing.

Saludos
Alina Poulain

Manuel said,

June 14, 2007 @ 8:17 pm

Wow…

Really Hard, these are really effective, cause I’m really shocked

meneame.net said,

June 14, 2007 @ 8:26 pm

Impresionante campaña en contra del Abuso Internacional

Una agencia turka diseño está campaña de publicidad en contra del maltrato y abuso internacional con estos impresionantes banners interactivos…. (En ingles) Aquí están los enlaces directos a los banners. http://www.xs4all.nl/%7Emarcg/blogbeeld/amnestyt...

Thais said,

June 15, 2007 @ 5:09 am

Great campaign!

slacker said,

June 15, 2007 @ 9:27 pm

wow.

Lightning-Rod Man said,

June 18, 2007 @ 2:36 pm

Hmmm, the sentence ‘Practice what you preach’ comes to mind. And in that light I don’t think it’s a good campaign. Yes it’s shocking and it lets you think and choose. But is that the right tactic? I mean the banner forces me to watch violence against people, that I didn’t commit but I’m held responsible for it? Things don’t add up.

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