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Amnesty International: Signature

“Your signature is more powerful than you think. Amnesty International.”

This film illustrates graphicaly how a simple signature on a petition can provide real help to victims of torture, abuse, arbitrary imprisonment.

Gold in Film category at Cannes Lions 2007

Agency: TBWA\Paris, France
Executive Creative Director: Erik Vervroegen
Art Directors: Stephanie Thomasson, Stephane Gaubert
Copywriters: Stephane Gaubert, Stephanie Thomasson
Account Supervisor: Guillaume Allilaire
Production Company: MAGIC LAB, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron


* * * * ½

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Mr.Pimpant said,

July 1, 2007 @ 3:53 am

Very interesting, simplified motion is a nice choice.

Bises, Mr.P

Deva said,

July 2, 2007 @ 7:41 am

the idea is just amazing

Design Enterprise » Blog Archive » Power of Voices said,

July 3, 2007 @ 3:20 am

[...] via ibelieveinadv / ibelieveinadv [...]

lost node » Blog Archive » Amnesty International: Signature said,

July 3, 2007 @ 3:30 pm

[...] Absolutely amazing. Look here. From TBWAParis [...]

RabidLeroy said,

July 4, 2007 @ 11:32 am

A rather haunting ad, yet it shows us that signatures are more than just a pile of lines and curves stuck on paper.

Jan Nichols said,

July 5, 2007 @ 6:23 pm

haunting…beautiful…and very powerful.

Excellent.

wuly said,

July 14, 2007 @ 9:49 pm

very good choice in music. dont think i’ll will work as well without it

inusha said,

July 21, 2007 @ 6:05 am

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