Bronze in Direct category at Cannes Lions 2007

Brief: Arnold Worldwide Italy opened a guerrilla marketing department called Arnold Guerrilla. We needed to advertise the service to marketing managers.

Solution: To communicate that with Guerrilla Marketing everything is granted and to make something unique that could strike marketing managers. The Marketing Voodoo Kit made in single copies is an object that marketing managers would want to keep on their desk and show to their collegues.

Result: Coca Cola Italy and Nike Italy called us for an agency presentation. Grana Padano Cheese asked us to enter the pitch for Grana Padano Cheese and San Daniele Ham.

Agency: Arnold Worldwide, Milan, Italy
Executive Creative Director: Maurizio Maresca
Art Director: Paolo Troilo
Copywriter: Alessandro Sabini