“New Audi S8. 450 hp, from 0 to 100 in 5,1 seconds.”
Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Fallisi
Copywriter: Michelangelo Cianciosi
“New Audi S8. 450 hp, from 0 to 100 in 5,1 seconds.”
Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Fallisi
Copywriter: Michelangelo Cianciosi
[...] Hay mucho que decir en cuánto a publicidad y mercadotecnia de autos en México, en general me parece que hacemos malos anuncios. Creo que el problema reside en la constante adaptación y traducción de comerciales que impide una verdadera creatividad. Las ideas claras son las que mejor funcionan, ya decÃa un sabio mercadólogo “keep it simple stupid” VÃa I believe Leer más en Technorati: VW, Audi, Ads, print, marketing, mercablog, advertising, publicidad, medios [...]
I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it’s a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed (PublicityGuaranteed.com) doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject?
Great car!!!
I have performed a semiotic analysis of this ad and my findings are very interesting. what seems like a simple 2D ad is actually very complex.
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