Arnold Guerrilla: Voodoo Kit

June 26, 2007 at 8:32 am · Filed under Ambient & Outdoor, Italian Adv

Bronze in Direct category at Cannes Lions 2007

Brief: Arnold Worldwide Italy opened a guerrilla marketing department called Arnold Guerrilla. We needed to advertise the service to marketing managers.

Solution: To communicate that with Guerrilla Marketing everything is granted and to make something unique that could strike marketing managers. The Marketing Voodoo Kit made in single copies is an object that marketing managers would want to keep on their desk and show to their collegues.

Result: Coca Cola Italy and Nike Italy called us for an agency presentation. Grana Padano Cheese asked us to enter the pitch for Grana Padano Cheese and San Daniele Ham.

Agency: Arnold Worldwide, Milan, Italy
Executive Creative Director: Maurizio Maresca
Art Director: Paolo Troilo
Copywriter: Alessandro Sabini

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Tulipan Condoms: Rabbits

June 25, 2007 at 8:07 pm · Filed under Print

“Fun now, kids later”

Silver in Press category at Cannes Lions 2007

Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Guillermo Vega
Creative Director: Demian Veleda (Head of Art)
Copywriter: Diego Gueler
Art Director: Maximiliano Borrego
Illustrator: Daniel Romanos

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Philips Shaver: Giant Whisker

June 25, 2007 at 7:20 pm · Filed under Ambient & Outdoor

Nice guerrilla from Sao Paulo in Brazil. And below the end…

via Disruption

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PlayStation Portable: Guide Dog

June 25, 2007 at 2:08 pm · Filed under Print

Bronze in Press category at Cannes Lions 2007

Agency: TBWA\España, Madrid, Spain
Advertising Agency: TBWA, Madrid, Spain
Executive Creative Directors: Guillermo Gines, Juan Sanchez
Creative Directors: Bernardo Hernandez, Montse Pastor
Copywriter: Vicente Rodríguez
Art Director: Ely Sanchez
Account Supervisor: Inés DIaz-Casariego
Advertiser’s Supervisor: Javier Martinez Avial

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Nike: Stadium Box

June 25, 2007 at 1:21 pm · Filed under Ambient & Outdoor

Gold in Promo category at Cannes Lions 2007

Objective: The brief was aimed at inspiring football-crazy kids to pursue their dreams of playing professionally.

Development: A limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened.

Relevance: Nike took the opportunity to ride on their latest soccer boots, which were developed together with professional players for enhanced performance.

Outcome/Results: Great interest was generated for the soccer boots which led to word of mouth amongst the football-crazy kids. Nike’s position as the number one supporter was reinforced with their unrelenting belief in talent.

Agency: Publicis, Singapore, China
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan

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Snickers: Halloween

June 25, 2007 at 12:43 pm · Filed under Print

“It’s what you would want.”

Gold in Press category at Cannes Lions 2007

Agency: TBWA\CHIAT\DAY, USA
Executive Creative Director:Gerry Graf
Creative Director: Ian Reichenthal, Scott Vitrone
Art director:Marcus Rebeschini/Mathew Woodhams-Roberts
Copywriter:Robert Kleman/Nick Terzis
Photographer: Julian Wolkenstien/Shawn Michienzi
Retoucher: Trevor Bittinger/Brad Palm
Account Service: Lisa Leibman
Art Buyer: Hilary Frileck

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