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Nike: Pretty

July 18, 2007 at 2:55 pm · Filed under TV/Film

Gold in Film category at Cannes Lions 2007

Agency: Wieden+Kennedy, Portland, USA
Executive Creative Director: Steve Luker
Creative Director: Steve Luker
Art Director: Mira Kaddoura
Copywriter: Alberto Ponte / Sheena Brady
Agency Producer: Robyn Boardman
Account Supervisor: Teri Fildey
Advertiser’s Supervisor: Adam Roth
Production Company: Smuggler, New York
Director: Ivan Zacharias
Producer: EP: Patrick Milling Smith/Brian Carmody/Producer: Nick Landon
D.O.P/Lighting Cameraman: Bob Raggozine
Editor: Filip Malasek
Post Production: Robota


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Daniel said,

July 18, 2007 @ 4:50 pm

To be honest: I didnt get it. Can anyone explain it to me? Nike makes you pretty, no matter how bad you are?

Have to think of “Anger Management” everytime I hear that song :)

Filippo said,

July 18, 2007 @ 5:07 pm

Maria silences the critics who think she’s just a pretty face.

Maria said,

July 18, 2007 @ 7:36 pm

Thanks for sharing, this ad is awesome!

Calliroe said,

July 18, 2007 @ 8:17 pm

Very beautiful I’ll link it to my blog. Grazie ;)

Luc said,

July 18, 2007 @ 11:44 pm

This deserved the gold lion, wonderful

Bob Gardinger said,

July 19, 2007 @ 8:19 am

Message-wise, “The world thinks I’m just a pretty face, but they’re wrong” really isn’t that original or compelling. But that’s a fine enough way to convey it, I guess.

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