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Nike: Pretty

July 18, 2007 at 14:55 · Filed under Film

Gold in Film category at Cannes Lions 2007

Agency: Wieden+Kennedy, Portland, USA
Executive Creative Director: Steve Luker
Creative Director: Steve Luker
Art Director: Mira Kaddoura
Copywriter: Alberto Ponte / Sheena Brady
Agency Producer: Robyn Boardman
Account Supervisor: Teri Fildey
Advertiser’s Supervisor: Adam Roth
Production Company: Smuggler, New York
Director: Ivan Zacharias
Producer: EP: Patrick Milling Smith/Brian Carmody/Producer: Nick Landon
D.O.P/Lighting Cameraman: Bob Raggozine
Editor: Filip Malasek
Post Production: Robota


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Daniel said,

July 18, 2007 @ 16:50

To be honest: I didnt get it. Can anyone explain it to me? Nike makes you pretty, no matter how bad you are?

Have to think of “Anger Management” everytime I hear that song :)

Filippo said,

July 18, 2007 @ 17:07

Maria silences the critics who think she’s just a pretty face.

Maria said,

July 18, 2007 @ 19:36

Thanks for sharing, this ad is awesome!

Calliroe said,

July 18, 2007 @ 20:17

Very beautiful I’ll link it to my blog. Grazie ;)

Luc said,

July 18, 2007 @ 23:44

This deserved the gold lion, wonderful

Bob Gardinger said,

July 19, 2007 @ 08:19

Message-wise, “The world thinks I’m just a pretty face, but they’re wrong” really isn’t that original or compelling. But that’s a fine enough way to convey it, I guess.

Emily Jones said,

July 11, 2010 @ 06:29

Anger Management is necessary to prevent raging men in the streets.”.`

Carter Ward said,

October 7, 2010 @ 11:40

most of us would need some anger management therapy if we are on very stressful jobs:’`

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