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Archive for August, 2007

Volkswagen Polo BlueMotion: Lighter

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“Your fuel has never lasted this long.
New Polo BlueMotion. 31 Km with 1 litre.”

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Fulvio Bonavia


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Stella Artois

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Agency: Lowe, London, UK
Executive Creative Director: Ed Morris
Copywriter: Peter Reid
Art Directors: Carl Broadhurst, Lovisa Almgren
Illustrator: Aesthetic Apparatus
Typographer: Dave Towers


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DocShop Skateshop: Arc de Triomphe

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Ad for the only Skateshop near the Arc de Triomphe in Paris.

Agency: Les Anges Gardiens, France
Creative Directors: Thierry Astier, Stephane Eynard
Art Director : Antoine Paufichet
Copywriter : Caroline Ribemont


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Weight Watchers: Bacon Boomerang

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Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Designer: Niki Desiron
Retouching: Wim Sels


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P-Mates: Pee Free

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This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the product was most needed (i.e. dirty public toilets), we reversed the men¹s and women¹s washroom signs at a local bar. Stepping into the washroom, women were met with signage on the floor, over the sink, the urinal and in the stall. With free P-Mate samples mounted on the signs and trial offer coupons printed on nearby toilet paper, it only took a few brave women to spark a chain reaction that spilled out of the washroom, onto the street and into neighboring bars.

Agency: Big House Communications, Vancouver, Canada
Associate Creative Director: Michael Bryden
Art Director: Mike Fiorentino
Copywriter: Chris Kostyal


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Ugly Betty: Paper bag

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Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Copywriter: Dave Mygind
Art Director: Debs Gerrard
Photography: Mat Baker


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