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Archive for August, 2007

Volkswagen Polo BlueMotion: Lighter

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“Your fuel has never lasted this long.
New Polo BlueMotion. 31 Km with 1 litre.”

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Fulvio Bonavia


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Stella Artois: Bomb, Flag, Bottle

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Agency: Lowe, London, UK
Executive Creative Director: Ed Morris
Copywriter: Peter Reid
Art Directors: Carl Broadhurst, Lovisa Almgren
Illustrator: Aesthetic Apparatus
Typographer: Dave Towers


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DocShop Skateshop: Arc de Triomphe

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Ad for the only Skateshop near the Arc de Triomphe in Paris.

Agency: Les Anges Gardiens, France
Creative Directors: Thierry Astier, Stephane Eynard
Art Director : Antoine Paufichet
Copywriter : Caroline Ribemont


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Weight Watchers: Bacon Boomerang

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Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Designer: Niki Desiron
Retouching: Wim Sels


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P-Mates: Pee Free

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This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the product was most needed (i.e. dirty public toilets), we reversed the men¹s and women¹s washroom signs at a local bar. Stepping into the washroom, women were met with signage on the floor, over the sink, the urinal and in the stall. With free P-Mate samples mounted on the signs and trial offer coupons printed on nearby toilet paper, it only took a few brave women to spark a chain reaction that spilled out of the washroom, onto the street and into neighboring bars.

Agency: Big House Communications, Vancouver, Canada
Associate Creative Director: Michael Bryden
Art Director: Mike Fiorentino
Copywriter: Chris Kostyal


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Ugly Betty: Paper bag

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Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Copywriter: Dave Mygind
Art Director: Debs Gerrard
Photography: Mat Baker


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Al Chilazo (Mini-Lotto): Giant Money

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“10,000 grand will fall to you. Al Chilazo!”

Al Chilazo means in Guatemalan slang: Quick

Agency: TBWA\Guatemala
Creative Director: Luis Felipe Asteguieta T. “Tigui”
Art Director: Caja Digital \ Marlene Rendón
Copywriter: Chalí \ Michael Alfaro
Illustrator: Caja Digital \ Polotronix
Photographer: Caja Digital
Other additional credits: Daphne Jaeger


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Weight Watchers: The YoYo Effect

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Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Designer: Niki Desiron


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Peta: Body

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“All animals have the same skin”

Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: John Thottan
Copywriter: Laila Al gharabally


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Verbraucherzentrale: Powerplugs

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“Is your provider also too greedy?”

“Annoy your energy provider – do without standby.”

“Energy providers hate saving lightbulbs.”

Agency: RitterSlagman, Hamburg, Germany
Creative Director: Jan Ritter
Art Director: Thomas Putnings
Copywriter: Christian Kutscheid


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Diesel: Global Warming Ready

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Agency: Marcel, Paris, France
Executive Creative Director: Frederic Temin
Creative Director: Nicolas Chauvin
Copywriter: Frederic Temin
Art Director: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson
Typographer: Romin Favre
Account Supervisor: Frederic Temin
Advertiser’s Supervisor: Wilbert Das, Antonella Viero, Lucinda Spera, Giulia Castellini


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Axe: Get a Girlfriend

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Bronze in Press category at Cannes Lions 2007

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing, Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey


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Volkswagen: Open top

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Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Art Director: Tim Green
Copywriter: Tim Cairns
Designer: Jay Young
Photographer: George Scott
Account Manager: Matt Delahunty
Retouching: Cream / Dennis Monk


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Tesa Anti Insect Net: Giant Insect

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Agency: TBWA\Frederick, Santiago, Chile
General Creative Director: Miguel Ángel Barahona
Art Directors: Gabriel Gómez, Keno Lazo
Copywriters: Miguel Ángel Barahona, Cristián López
Photographer: Kenowallo
Illustrators: Keno Lazo, Wallo Salazar
Account Supervisor: Pablo Contreras


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Nerolac Quick Dry Paint: Floor

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Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Copywriter/Art Director: Mahesh Parab
Photographer: Avadhut Hembade


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Friskies Nido: Birds

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Silver in Press category at Cannes Lions 2007

Agency: DDB, Madrid, Spain
Creative Directors: Turi Tollesson, Richard Browse
Copywriter: Isabel Martinez
Art Director: Agnes Aran
Illustrator: Peter Fendrick
Account Supervisor: Sara Sotos
Advertiser’s Supervisor: Rafael Lopez


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