Bronze in Press category at Cannes Lions 2007
Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing, Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
[...] Vu sur I believe in advertising [...]
damn good!
Yeah, really nice
:o)
[...] ::: I believe in advertising ::: » Axe: Get a Girlfriend Estos de Axe son geniales. (tags: advertising) [...]
[...] VÃa [...]
Why are we SO worried that these guys “can’t” get a girlfriend? It’s no longer nececcary to propagate the species by “being fruitful and multiplying”.
Your christian doctrine sucks…
[...] Axe: Get a Girlfriend advertising campaign These are great! (tags: funny advertising marketing nerds geeks videogames) [...]
LOL.. the one with the Lego Bricks.. They are all nice..
Sorry! Would anyone explain about is ads I really don’t get it
simply they make you see some exemples of guys that had..sublimate the need of a girlfriend in some pretty much unuseful activities…Axe should help you being more attractive and sexy, helping you coming out from your “addiction” to finally enter in the “latin lover’s world”
just another excercise for adv people only 
[...] Axe body spray is just about the nastiest stuff on the planet–trust me, guys, don’t wear it, it’s girl repellent and is really only good for covering up scents that might make the cops come a’knocking–but they did come out with a particularly clever ad campaign. … [...]
This is pretty dumb ad campaign, and axe is so bad
[...] VÃa I Believe Leer más en Technorati: marketing, ads, advertising, media, mercadotecnia, publicidad, medios, mercablog, blog de mercadotecnia, axe, absolut, print [...]
1) Axe smells absolutely DISGUSTING. It’s more of a repellent than a deodorant.
2) Why should any of these guys need a girlfriend? Who gives a damn and why does one need a piece of arm candy to boost their social status.
3) All of Axe’s ads are ridiculous and degrading to women.
Have fun continuing to market your horrible product! 
This is so stupid. What kind of girlfriend would want their guy to stop doing these cool things? Nerdy guys are the best. And by the way, AXE reeks something awful. REAL men don’t wear it.
Real men get REAL girls by being themselves
None of these guys are fat stnky people who use axe in exchange for body spray… I’d rather date any of these guys than other axe wearing “men” I met xD
pffft! I doubt any girl could stop them from doing such awesome things. Nerdy guys are the best!
Also, Axe stinks.
[...] ::: I believe in advertising ::: » Axe: Get a Girlfriend genius ad campaign [...]
These boys are way cooler than any jerk who thinks axe will get him a girlfriend.
Being somewhat experienced in marketing, I would say that this ad is pretty effective. (Even if the only reason people remember your product is because the ad made them angry.)
And by the way: these things are not nerdy. They are cool and much more productive than dinking around with some chick.
I hate Axe. A lot.
[...] ::: I believe in advertising ::: » Axe: Get a Girlfriend [...]
These guys pictured are awesome. Axe is for losers.
[...] Via Daily Designer via I Believe in Advertising Share it: [...]
What kind of girlfriend would stop their boyfriend from doing these awesome things? Axe seriously reeks, anyway.
[...] Anuncios para hombres, para mujeres o para la sociedad en general… anuncios con versiones para hombres y para mujeres… y ahora Levi’s se anuncia con una versión heterosexual y homosexual. [...]
What kind of a girlfriend wouldn’t want her boyfriend to pursue smart, unique, and quirky interests? Geeks & Nerds are awesome, and way more fun than “normal” guys.
Also, most guys laugh at men who use Axe. And us girls think it reeks. Anyone gullible enough to think a cheap body spray will make them appealing is pathetic to the extreme.
I hate Axe.
Geeks and Nerds are the best and I wish I had a geek boyfriend to play stupid and funny games with. And Axel smells.
It was 2006 by the way.
[...] Via: I believe in advertising [...]
[...] Visto en: http://www.ibelieveinadv.com/2007/08/axe-get-a-girlfriend/ [...]
[...] programador. Que conste que tengo novia y lo entiendo… ¡Eso es mucho peor! xD meridaspot, ibelieveinadv axe, geek, anuncio, get a girlfriend Compártelo Entradas [...]
[...] astea despre crysis deja mi se par unpic depasite si noob sincer , get a girlfriend __________________ ~ be insane [...]
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