Agency: De Combinatie van Factoren, Amsterdam, The Netherlands
Art Director: Niels Streckfuss
Copywriter: Bas Boterman
Creation: Niels Streckfuss (art), Bas Boterman (copy)
Account: Jeroen Huisman, Lieke Spapens
Client: Heineken: Floris Cobelens, Robert Bernink

Objectives: Develop a premium that:
- Underwrites ‘music’ as one of the biggest sponsor properties of the Heineken Brand
- Is a big wannahave
- Supports the dynamics of the Heineken brand
- Fits the new Heineken theme: Serving the planet
- Increase sales during action period

Promotion:
The Heineken Speaker Crates are small speakers (68 x 115 x 87 mm) that look
like the crates in which Heineken sells 24 bottles of beer 30cl. The biggest
SKU (volume wise) in the Netherlands. You can add the Speaker Crates to
every PC (with a USB cable) or plug any MP3 player into them and use them
wherever you want (by inserting batteries). They are small but sound great!
The Heineken Speaker Crates come with 6 cans of Heineken 33cl in a special
pack. And are sold for no more than €9,95. The promotion runs from 20 august 2007.