The task was to develop a mailing that generated donations for children in need. To make a donation, you needed to remove a form from this cardboard slipcase. When you slid out the form, the image on the cover changed: a child was magically removed from the street and placed in a safe home.

Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Richard Jung, Matthias Schmidt
Art Director: Martin Dlugosch
Copywriter: Dennis Lueck
Photographer: Corbis, Getty Images
Graphic Designers: Edwin Immel
Postproduction: Metagate GmbHm, Hamburg