Agency: McCann Erickson, Santiago, Chile
Creative Directors: Guido Puch, Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Nicolas Neauman
Photographers: Macarena Achurra, Ricardo Salamanca
Illustrator: Ricardo Salamanca
Nestle Fitness: Ballroom
* * ½
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Xavier said,
TOP CLASS ART DIRECTION
Kimi said,
Old idea, superlative art direction/photography. I like the packshot on the pavement
nicoruk said,
boring…
SUPAD said,
I don’t get it either, can someone explain ?
ad-analysis said,
His dance partner is a cereal box? No. The dancer is looking up, but at what? The celling, heaven? Oh, or is it his dance partner that he twirled like a cyclone and she floated up in the air, I get it. She must be so light because she eats fitness cereal. That could possibly be what it means. There’s also a creepy dude wearing a hat in the left hand corner. Kind of looks like and creepy old guy from poltergeist 2.
SUPAD said,
I’m afraid you’re right, i hopped they were an other explanation but no.
Exageration make it more a joke and finally don’t help the brand i think.
Also, the box on the scene make it completly stupid, is she dancing with her fitness next to her ? 
Serena said,
“She must be so light because she eats fitness cereal.” This is the right solution. Is not hard to understand. Art direction is superlative, and the packshot in the photography is unusual, not boring, jenius. I really like this ad
macarena said,
[...] Nicolas NeaumanPhotographers: macarena Achurra, Ricardo SalamancaIllustrator: Ricardo Salamancahttp://www.ibelieveinadv.com/2007/09/nestle-fitness-ballroom/YouTube - Los Del Rio - MacarenaMacarena music video. … Loading… Los Del Rio - macarena …3 min [...]
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