Comments on: Nestle Fitness: Ballroom

By: macarena

macarena — Thu, 26 Jun 2008 22:40:08 +0000

[...] Nicolas NeaumanPhotographers: macarena Achurra, Ricardo SalamancaIllustrator: Ricardo Salamancahttp://www.ibelieveinadv.com/2007/09/nestle-fitness-ballroom/YouTube – Los Del Rio – MacarenaMacarena music video. … Loading… Los Del Rio – macarena …3 min [...]

By: Serena

Serena — Thu, 20 Sep 2007 11:56:15 +0000

“She must be so light because she eats fitness cereal.” This is the right solution. Is not hard to understand. Art direction is superlative, and the packshot in the photography is unusual, not boring, jenius. I really like this ad

By: SUPAD

SUPAD — Thu, 20 Sep 2007 11:51:40 +0000

I’m afraid you’re right, i hopped they were an other explanation but no.

Exageration make it more a joke and finally don’t help the brand i think.

Also, the box on the scene make it completly stupid, is she dancing with her fitness next to her ?

By: ad-analysis

ad-analysis — Thu, 20 Sep 2007 08:38:10 +0000

His dance partner is a cereal box? No. The dancer is looking up, but at what? The celling, heaven? Oh, or is it his dance partner that he twirled like a cyclone and she floated up in the air, I get it. She must be so light because she eats fitness cereal. That could possibly be what it means. There’s also a creepy dude wearing a hat in the left hand corner. Kind of looks like and creepy old guy from poltergeist 2.

By: SUPAD

SUPAD — Wed, 19 Sep 2007 13:11:45 +0000

I don’t get it either, can someone explain ?

By: nicoruk

nicoruk — Mon, 17 Sep 2007 22:04:15 +0000

boring…

By: Kimi

Kimi — Mon, 17 Sep 2007 14:28:18 +0000

Old idea, superlative art direction/photography. I like the packshot on the pavement

By: akeloveji

akeloveji — Mon, 17 Sep 2007 14:06:27 +0000

I don’t get it. – -”

Find more ads at – http://www.ad-dig.com

By: Xavier

Xavier — Mon, 17 Sep 2007 11:26:32 +0000

TOP CLASS ART DIRECTION