McDonald’s: Coffee Bean

September 20, 2007 at 15:16 · Filed under Print

Agency: Heye & Partner, Unterhaching, Germany
Art Directors: Stefan Ellenberger, Sebastian Hackelsperger
Photographer: Camillo Buchelmeier

The Hairdressers: Top Chop

September 20, 2007 at 08:53 · Filed under Ambient

“Need a top chop? Call 0161 941 6999. The Hairdresser.”

Agency: mda:creative, Stockport, United Kingdom

Coke Zero: The Boob & The Gnome

September 20, 2007 at 07:30 · Filed under Film

Alexander Turvey of Elefant Art, has recently directed an extreme & obscure viral for ‘Coke Zero’. Accompanyed by Oliver Sutherland’s fantastic sound design, the 30 second viral titled, The Boob & The Gnome’ depicts a brief encounter between a curious boy gnome, and the orgasmic purity of Mount Zeros. Watch Viral

Durex Performa: Snail

September 19, 2007 at 06:00 · Filed under Film

“Durex Performa. The delay condom.”

Agency: McCann-Erickson Communications House, Macclesfield, UK

Mentitas Strong Mints: Torture

September 18, 2007 at 12:06 · Filed under Print

“Mentitas. Stop the torture. Strong mints.”

Agency: Lowe Porta, Santiago, Chile
Creative Director: Kiko Carcavilla
Art Directors: Mariano Pérez, Gonzalo Navarro, Jose Carcavilla, Damián Balmaceda
Copywriter: Pablo Gallardo
Photographer: Ojo Nieve
Illustrators: Ricardo Salamanca, Damián Balmaceda

Wilkinson Quattro Titanium: Fight For Kisses

September 18, 2007 at 01:05 · Filed under Film

Check the Website and the Trailer. Fight for Kisses.

Agency: JWT, Paris, France
Art Director: Xavier Beauregard
Copywriter: Vincent Pedrocchi
Director: Akama
Agency Producer: Elisabeth Boitte
Account Manager: Florent Sallard, Chloé Larmurier, Cyrine Boussena
Advertising Manager: Eric Oriot, Ca

Nestle Fitness: Ballroom

September 17, 2007 at 09:54 · Filed under Print

Agency: McCann Erickson, Santiago, Chile
Creative Directors: Guido Puch, Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Nicolas Neauman
Photographers: Macarena Achurra, Ricardo Salamanca
Illustrator: Ricardo Salamanca

Amnesty International: Make some noise

September 16, 2007 at 16:34 · Filed under Print

“Make some noise for human rights. Amnesty International.
Concert Danube bank in front of the Parliament. 13.June@1PM”

Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art Director: Lukasz Brzozowski
Copywriters: Milos Ilic, Lukasz Brzozowski
Photographer: Gabor Mate

Nike: Leave Nothing

September 15, 2007 at 00:03 · Filed under Film

Agency: Wieden+Kennedy, Portland, United States
Executive Creative Directors: Steve Luker, Jelly Helm
Creative Directors: Alberto Ponte, Jeff Williams
Art Director: Ryan O’Rourke
Copywriters: Alberto Ponte, Ari Weiss
Director: Michael Mann
Account Director: Ryan Gallagher
Agency Producer: Kevin Diller
Account Manager: Alberto Escobedo
Agency Executive Producer: Ben Grylewicz

Freddy: Gravity Set Me Free

September 14, 2007 at 08:22 · Filed under Print

Here the film.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli

Mortein: Ant, Spider

September 12, 2007 at 18:53 · Filed under Print

“When they least expect it. Mortein”

Agency: Euro RSCG, Santiago, Chile
Creative Director: Lorena Hola
Art Directors: Daniel Muller, Adolfo Lira
Copywriter: Diego Reyes
Illustrator: Ricardo Salamanca
Additional credit: Jorge Balmaceda

Freddy: Gravity Set Me Free

September 12, 2007 at 12:45 · Filed under Film

Get the latest Flash Player to see this player.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Film Directors: BI&BO
Production Company: (h)films
Music: “To build a home”, The Cinematic Orchestra

Ariel Coldactive Detergent: 20°C mailing

September 12, 2007 at 12:38 · Filed under Ambient/Outdoor/Direct

Bronze in Direct category at Cannes Lions 2007

Brief: Ariel Coldactive cleans your laundry at just 20 °C. A benefit that had to be communicated in a surprisingly convincing way. At the same time the mailing should help sell more Ariel Coldactive.

Solution: We sent a mysterious mailing containing a black piece of cloth, an unbranded bag of Ariel Coldactive washing powder, along with a message to wash the cloth at 20 °C. The trick: after washing the cloth, it turns pure white, literally revealing the benefit of Ariel Coldactive: It’s that easy to get your clothes pure and clean at only 20 °C.

Result: The mailing itself could be used as a voucher for a discount on Ariel Coldactive. More than 15% of them were actually returned for the discount. Many clients called Ariel to express how much they liked the mailing.

Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Burkhart von Scheven
Creative Directors: Florian Pagel, Eberhard Kirchhoff, Folker Wrage
Art Director: Anna-Marina Pirsch
Copywriter Philipp Böttcher

Volkswagen Mobility: Carry yourself

September 12, 2007 at 10:45 · Filed under Print

“Volkswagen Mobility. You need nobody else to move. Special features for disabled people, to give support to those who want to support themselves.”

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo Dominguez
Copywriter: Bruno Vohwinkel
Photographer: Winkler + Noah

Roots Revival Society: Lessons for beginners

September 10, 2007 at 14:49 · Filed under Print

“Guitar lessons for beginners. Roots Revival Society. Call at 4818462065″

Agency: Euro RSCG, Delhi, India
Creative Director: Mani Jayaram
Art Directors: Aastha Seth, Navajyoti Pegu
Copywriter: Navajyoti Pegu
Illustrator: Aastha Seth

Decathlon Quechua: Flowers

September 10, 2007 at 08:05 · Filed under Film

“Nature works wonders. Technology does too”

Agency: Y&R, Paris, France
Creative Director: Hervé Riffault
Art Director: Eric Thomé
Copywriter: Alexandre Hildebrand
Director: Jacob Delafon
Agency Producer: Valérie Montiel
Account Manager: Jean-Patrick Chiquiar, Pierre de la Caffinière, Thomas Antonietti
Advertising Manager: Jean-Paul Constant, Stéphan Ralaimongo, François Guion
Year: 2005

Red Cross: Volunteers Bag

September 10, 2007 at 02:49 · Filed under Ambient/Outdoor/Direct

Agency: Lem, Shanghai, China
Creative Director: Michael Cheung
Art Director: Vivo
Copywriter: Michael Cheung

Heineken: Speaker Crates

September 9, 2007 at 17:09 · Filed under Ambient/Outdoor/Direct

Agency: De Combinatie van Factoren, Amsterdam, The Netherlands
Art Director: Niels Streckfuss
Copywriter: Bas Boterman
Creation: Niels Streckfuss (art), Bas Boterman (copy)
Account: Jeroen Huisman, Lieke Spapens
Client: Heineken: Floris Cobelens, Robert Bernink

Objectives: Develop a premium that:
- Underwrites ‘music’ as one of the biggest sponsor properties of the Heineken Brand
- Is a big wannahave
- Supports the dynamics of the Heineken brand
- Fits the new Heineken theme: Serving the planet
- Increase sales during action period

Promotion:
The Heineken Speaker Crates are small speakers (68 x 115 x 87 mm) that look
like the crates in which Heineken sells 24 bottles of beer 30cl. The biggest
SKU (volume wise) in the Netherlands. You can add the Speaker Crates to
every PC (with a USB cable) or plug any MP3 player into them and use them
wherever you want (by inserting batteries). They are small but sound great!
The Heineken Speaker Crates come with 6 cans of Heineken 33cl in a special
pack. And are sold for no more than €9,95. The promotion runs from 20 august 2007.