home! mail me! grab RRS 2.0 feed

Archive for September, 2007

McDonald’s: Coffee Bean

mccoffee.jpg

Agency: Heye & Partner, Unterhaching, Germany
Art Directors: Stefan Ellenberger, Sebastian Hackelsperger
Photographer: Camillo Buchelmeier


* * * *  
 

The Hairdressers: Top Chop

topchop.jpg

“Need a top chop? Call 0161 941 6999. The Hairdresser.”

Agency: mda:creative, Stockport, United Kingdom


* * * * ½
 

Coke Zero: The Boob & The Gnome

elefantart_46f11057762fa.jpg

Alexander Turvey of Elefant Art, has recently directed an extreme & obscure viral for ‘Coke Zero’. Accompanyed by Oliver Sutherland’s fantastic sound design, the 30 second viral titled, The Boob & The Gnome’ depicts a brief encounter between a curious boy gnome, and the orgasmic purity of Mount Zeros. Watch Viral


* *      
 

Durex Performa: Snail

“Durex Performa. The delay condom.”

Agency: McCann-Erickson Communications House, Macclesfield, UK


* * * *  
 

Mentitas Strong Mints: Torture

mentitas-calaf-whip.jpg

mentitas-calaf-nails.jpg

mentitas-calaf-electricity.jpg

“Mentitas. Stop the torture. Strong mints.”

Agency: Lowe Porta, Santiago, Chile
Creative Director: Kiko Carcavilla
Art Directors: Mariano Pérez, Gonzalo Navarro, Jose Carcavilla, Damián Balmaceda
Copywriter: Pablo Gallardo
Photographer: Ojo Nieve
Illustrators: Ricardo Salamanca, Damián Balmaceda


* * * * *
 

Wilkinson Quattro Titanium: Fight For Kisses

Check the Website and the Trailer. Fight for Kisses.

Agency: JWT, Paris, France
Art Director: Xavier Beauregard
Copywriter: Vincent Pedrocchi
Director: Akama
Agency Producer: Elisabeth Boitte
Account Manager: Florent Sallard, Chloé Larmurier, Cyrine Boussena
Advertising Manager: Eric Oriot, Ca


* * ½    
 

Nestle Fitness: Ballroom

nestleballroom.jpg

Agency: McCann Erickson, Santiago, Chile
Creative Directors: Guido Puch, Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Nicolas Neauman
Photographers: Macarena Achurra, Ricardo Salamanca
Illustrator: Ricardo Salamanca


* * ½    
 

Amnesty International: Make some noise

bush.jpg

kim.jpg

mugabe.jpg

“Make some noise for human rights. Amnesty International.
Concert Danube bank in front of the Parliament. 13.June@1PM”

Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art Director: Lukasz Brzozowski
Copywriters: Milos Ilic, Lukasz Brzozowski
Photographer: Gabor Mate


* * * * ½
 

Nike: Leave Nothing

Agency: Wieden+Kennedy, Portland, United States
Executive Creative Directors: Steve Luker, Jelly Helm
Creative Directors: Alberto Ponte, Jeff Williams
Art Director: Ryan O’Rourke
Copywriters: Alberto Ponte, Ari Weiss
Director: Michael Mann
Account Director: Ryan Gallagher
Agency Producer: Kevin Diller
Account Manager: Alberto Escobedo
Agency Executive Producer: Ben Grylewicz


* * * ½  
 

Freddy: Gravity Set Me Free

notturna.jpg

grattacieli1.jpg

galline.jpg

maschere1.jpg

aceri.jpg

scarpe.jpg

fumogeni.jpg

box1.jpg

Here the film.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli


* * *    
 

Mortein: Ant, Spider

mortiant.jpg

mortispider.jpg

“When they least expect it. Mortein”

Agency: Euro RSCG, Santiago, Chile
Creative Director: Lorena Hola
Art Directors: Daniel Muller, Adolfo Lira
Copywriter: Diego Reyes
Illustrator: Ricardo Salamanca
Additional credit: Jorge Balmaceda


* * * * ½
 

Freddy: Gravity Set Me Free

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Film Directors: BI&BO
Production Company: (h)films
Music: “To build a home”, The Cinematic Orchestra


* * * *  
 

Ariel Coldactive Detergent: 20°C mailing

arielmailing.jpg

Bronze in Direct category at Cannes Lions 2007

Brief: Ariel Coldactive cleans your laundry at just 20 °C. A benefit that had to be communicated in a surprisingly convincing way. At the same time the mailing should help sell more Ariel Coldactive.

Solution: We sent a mysterious mailing containing a black piece of cloth, an unbranded bag of Ariel Coldactive washing powder, along with a message to wash the cloth at 20 °C. The trick: after washing the cloth, it turns pure white, literally revealing the benefit of Ariel Coldactive: It’s that easy to get your clothes pure and clean at only 20 °C.

Result: The mailing itself could be used as a voucher for a discount on Ariel Coldactive. More than 15% of them were actually returned for the discount. Many clients called Ariel to express how much they liked the mailing.

Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Burkhart von Scheven
Creative Directors: Florian Pagel, Eberhard Kirchhoff, Folker Wrage
Art Director: Anna-Marina Pirsch
Copywriter Philipp Böttcher


* * * ½  
 

Volkswagen Mobility: Carry yourself

mobility-inglese.jpg

Volkswagen Mobility. You need nobody else to move. Special features for disabled people, to give support to those who want to support themselves.”

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo Dominguez
Copywriter: Bruno Vohwinkel
Photographer: Winkler + Noah


* * *    
 

Roots Revival Society: Lessons for beginners

dead-bird.jpg

crow.jpg

poo.jpg

featherless.jpg

“Guitar lessons for beginners. Roots Revival Society. Call at 4818462065″

Agency: Euro RSCG, Delhi, India
Creative Director: Mani Jayaram
Art Directors: Aastha Seth, Navajyoti Pegu
Copywriter: Navajyoti Pegu
Illustrator: Aastha Seth


* * * *  
 

Decathlon Quechua: Flowers

“Nature works wonders. Technology does too”

Agency: Y&R, Paris, France
Creative Director: Hervé Riffault
Art Director: Eric Thomé
Copywriter: Alexandre Hildebrand
Director: Jacob Delafon
Agency Producer: Valérie Montiel
Account Manager: Jean-Patrick Chiquiar, Pierre de la Caffinière, Thomas Antonietti
Advertising Manager: Jean-Paul Constant, Stéphan Ralaimongo, François Guion
Year: 2005


* * * * ½
 

Red Cross: Volunteers Bag

voluntcro.jpg

Agency: Lem, Shanghai, China
Creative Director: Michael Cheung
Art Director: Vivo
Copywriter: Michael Cheung


* * * * ½
 

Heineken: Speaker Crates

speakerscrates.jpg

Agency: De Combinatie van Factoren, Amsterdam, The Netherlands
Art Director: Niels Streckfuss
Copywriter: Bas Boterman
Creation: Niels Streckfuss (art), Bas Boterman (copy)
Account: Jeroen Huisman, Lieke Spapens
Client: Heineken: Floris Cobelens, Robert Bernink

Objectives: Develop a premium that:
- Underwrites ‘music’ as one of the biggest sponsor properties of the Heineken Brand
- Is a big wannahave
- Supports the dynamics of the Heineken brand
- Fits the new Heineken theme: Serving the planet
- Increase sales during action period

Promotion:
The Heineken Speaker Crates are small speakers (68 x 115 x 87 mm) that look
like the crates in which Heineken sells 24 bottles of beer 30cl. The biggest
SKU (volume wise) in the Netherlands. You can add the Speaker Crates to
every PC (with a USB cable) or plug any MP3 player into them and use them
wherever you want (by inserting batteries). They are small but sound great!
The Heineken Speaker Crates come with 6 cans of Heineken 33cl in a special
pack. And are sold for no more than €9,95. The promotion runs from 20 august 2007.


* * * *  
 



Page 2 of 3123