Bazooka gum: Crash

September 8, 2007 at 16:42 · Filed under Print

Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Art Director: Christian Loos
Copywriter: Raoul Maris
Photographer: Marcel Veelo

Ford Expedition: Animalandia

September 7, 2007 at 12:28 · Filed under Print

“New Expedition 4×4. More space inside, less outside.”

Agency: JWT, Mexico
General Creative Directors: Manuel Techera, Esteban Sacco, Enrique Codesido, Ignacio Zuccarino
Art Director: Esteban Sacco, Manuel Techera, Abraham Navarrete
Copywriter: Enrique Codesido, Ignacio Zuccarino
Digital Imaging: Estudio Temperley
Photographer: Ale Burset

Mexican Red Cross: Antes y Después

September 7, 2007 at 12:23 · Filed under Ambient/Outdoor/Direct

Agency: JWT, Mexico
General Creative Directors: Manuel Techera, Esteban Sacco, Enrique Codesido, Ignacio Zuccarino
Art Director: Esteban Sacco, Manuel Techera
Copywriter: Enrique Codesido, Ignacio Zuccarino, Gabriel Bello

Buenos Aires Zoo: Zoo Night

September 6, 2007 at 21:32 · Filed under Print

“Now we also open at night. Buenos Aires Zoo”

Agency: Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producers at the agency: Luli Dragan, Koko Puch
Advertiser Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

C’est so Paris: Rugby World Cup

September 6, 2007 at 14:53 · Filed under Print

Agency: BDDP&Fils, Paris, France
Creative Directors: Manoëlle Van Der Vaeren, Guillaume Chifflot
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Cedric Delsaux

Canadian Red Cross: Know what to Do

September 6, 2007 at 02:26 · Filed under Ambient/Outdoor/Direct

“Canadian Red Cross. Learn first aid. www.redcross.ca”

Saturday, September 8, marks World First Aid Day across the globe and the launch of an innovative “street casualty” public service campaign designed to grab Canadians’ attention about the importance of knowing first aid and CPR.

After an extremely successful Toronto launch of the first aid “Know What to Do” awareness campaign in 2006, the Red Cross made the decision to run it nationally this year.

So successful in fact, over 7,600 people saw the promotion over a two-day period. The campaign was also used as a teaching aid by Professor Jacques Perconte in his new media art program at the University of Paris, and will be featured in an upcoming “Emotional design – Products stirring emotions” exhibition at the Badisches Landes museum in Germany.

Created by Toronto’s Downtown Partners, unconventional life-size decals of a collapsed man and woman will be placed at the bottom of selected high-traffic Cineplex Odeon stairwells across Canada.

“Know what to do. Learn First Aid” calls to action a need for first aid training among the general public in order to react with the right steps in crisis situations.

Agency: Downtown Partners, Toronto, Canada
Creative director: Dan Pawych
Copywriter: Andy Linardatos
Art Director: Hylton Mann
Photographer: Frank Hoedl
Producer: Anne Marie Martignago
Production house: Westside Studios, Toronto
Account Director: Sheng Sinn

Exterminex Pest Control: Evolve

September 4, 2007 at 15:18 · Filed under Print

“Destroy them before they evolve. Exterminex pest control.”

Agency: Saatchi & Saatchi, London, United Kingdom
Art Director: Steve Carlin
Copywriter: Joel Bradley
Illustrator: Steve Carlin

Volkswagen Golf GTI: Educated horses

September 4, 2007 at 15:17 · Filed under Print

“Educated horses. The New Golf GT Sport 2.0 TDI 170hp.”

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Cristina Marcellini, Hugo Gallardo
Copywriter: Vicky Gitto
Photographer: Winkler + Noah

Bronx Zoo

September 4, 2007 at 15:15 · Filed under Ambient/Outdoor/Direct

Some nice out of home posters for the Bronx Zoo.

Stella Artois: Peeterman Artois

September 3, 2007 at 13:50 · Filed under Print

“Peeterman Artois. A different strength from Artois”

Agency: Lowe, London, UK
Executive Creative Director: Ed Morris
Art Directors: Carl Broadhurst, Simon Morris
Copywriter: Peter Reid, Patrick McClelland
Photographer: Laurence Haskell
Typographer: Dave Towers

LEGO: Shadow

September 3, 2007 at 13:49 · Filed under Print

Agency: Y&R Chile
Creative Director: Carlos Trujillo
Art Director: JP Faúndez
Copywriter: Carlos Trujillo
Illustrator: Dennis Molina
Photographer: Jason Hochman
Other additional credits: Keke Reyes
Published: August 2007

Sony Ericsson: Shake your city

September 3, 2007 at 13:32 · Filed under Film

Agency: Saatchi & Saatchi, Frankfurt, Germany
Creative Director: Henning Patzner, Anne Petri
Director: Jessica Benzing, Maximilian Gerlach
Producer: Hendrik Feil
Production company: Wasabi
Account Director: Sandra Schamber

Mortein: Last supper

September 2, 2007 at 12:41 · Filed under Print

“Mortein. Kills all rats.”

Agency: Euro RSCG, Santiago, Chile
Creative Director: Lorena Hola
Art Director: Adolfo Lira
Copywriter: Diego Reyes
Photographer: Juan Pablo Montalva
Illustrator: Ricardo Salamanca

L’Equipe: Souvenirs

September 1, 2007 at 15:34 · Filed under Film

Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Art Director: Benjamin Marchal
Copywriter: Céline Landa
Director: Didier Barcelo
Agency Producer: Agathe Michaux-Terrier
Account Manager: Thomas Granger, Julie Régis, Paul Ducré
Advertising Manager: Christophe Chenut, Marie Gérard, Damien Darroman

Volvo XC 90: The family Off-Road

September 1, 2007 at 13:59 · Filed under Print

Agency: Fuel, Portugal
Creative Director: Marcelo Lourenço, Pedro Bexiga
Art Director: Paulo Perdigão
Copywriter: Gonçalo Viana
Photographer: Power Shot / Volvo Image Archive