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Archive for September, 2007

Wilkinson Quattro Titanium: Fight For Kisses

Check the Website and the Trailer. Fight for Kisses.

Agency: JWT, Paris, France
Art Director: Xavier Beauregard
Copywriter: Vincent Pedrocchi
Director: Akama
Agency Producer: Elisabeth Boitte
Account Manager: Florent Sallard, Chloé Larmurier, Cyrine Boussena
Advertising Manager: Eric Oriot, Ca


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Nestle Fitness: Ballroom

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Agency: McCann Erickson, Santiago, Chile
Creative Directors: Guido Puch, Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Nicolas Neauman
Photographers: Macarena Achurra, Ricardo Salamanca
Illustrator: Ricardo Salamanca


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Amnesty International: Make some noise

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“Make some noise for human rights. Amnesty International.
Concert Danube bank in front of the Parliament. 13.June@1PM”

Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art Director: Lukasz Brzozowski
Copywriters: Milos Ilic, Lukasz Brzozowski
Photographer: Gabor Mate


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Nike: Leave Nothing

Agency: Wieden+Kennedy, Portland, United States
Executive Creative Directors: Steve Luker, Jelly Helm
Creative Directors: Alberto Ponte, Jeff Williams
Art Director: Ryan O’Rourke
Copywriters: Alberto Ponte, Ari Weiss
Director: Michael Mann
Account Director: Ryan Gallagher
Agency Producer: Kevin Diller
Account Manager: Alberto Escobedo
Agency Executive Producer: Ben Grylewicz


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Freddy: Gravity Set Me Free

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Here the film.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli


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Mortein: Ant, Spider

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“When they least expect it. Mortein”

Agency: Euro RSCG, Santiago, Chile
Creative Director: Lorena Hola
Art Directors: Daniel Muller, Adolfo Lira
Copywriter: Diego Reyes
Illustrator: Ricardo Salamanca
Additional credit: Jorge Balmaceda


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Freddy: Gravity Set Me Free

Here the print campaign.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Film Directors: BI&BO
Production Company: (h)films
Music: “To build a home”, The Cinematic Orchestra


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Ariel Coldactive Detergent: 20°C mailing

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Bronze in Direct category at Cannes Lions 2007

Brief: Ariel Coldactive cleans your laundry at just 20 °C. A benefit that had to be communicated in a surprisingly convincing way. At the same time the mailing should help sell more Ariel Coldactive.

Solution: We sent a mysterious mailing containing a black piece of cloth, an unbranded bag of Ariel Coldactive washing powder, along with a message to wash the cloth at 20 °C. The trick: after washing the cloth, it turns pure white, literally revealing the benefit of Ariel Coldactive: It’s that easy to get your clothes pure and clean at only 20 °C.

Result: The mailing itself could be used as a voucher for a discount on Ariel Coldactive. More than 15% of them were actually returned for the discount. Many clients called Ariel to express how much they liked the mailing.

Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Burkhart von Scheven
Creative Directors: Florian Pagel, Eberhard Kirchhoff, Folker Wrage
Art Director: Anna-Marina Pirsch
Copywriter Philipp Böttcher


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Volkswagen Mobility: Carry yourself

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Volkswagen Mobility. You need nobody else to move. Special features for disabled people, to give support to those who want to support themselves.”

Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo Dominguez
Copywriter: Bruno Vohwinkel
Photographer: Winkler + Noah


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Sky Radio: Poolboy

Agency: Selmore, Amsterdam, Netherlands
Executive Creative Director: Poppe van Pelt
Creative Director: Diederick Hillenius
Art Directors: Albert Vegers, Diederick Hillenius
Copywriters: Tomas Minken, Poppe van Pelt
Agency Producer: Suzanne van den Bouwhuijsen
Director: Jonathan Herman
Production Company: Bonkers


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Nike: Leave Nothing

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To commemorate the new NFL season, Nike launches it’s ‘Leave Nothing’ campaign, with a beautifully shot commercial by Michael Mann, arranged by longtime Nike brand machine, Wieden & Kennedy.

found at Computerlove


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Roots Revival Society: Lessons for beginners

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“Guitar lessons for beginners. Roots Revival Society. Call at 4818462065″

Agency: Euro RSCG, Delhi, India
Creative Director: Mani Jayaram
Art Directors: Aastha Seth, Navajyoti Pegu
Copywriter: Navajyoti Pegu
Illustrator: Aastha Seth


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