“New Expedition 4×4. More space inside, less outside.”
Agency: JWT, Mexico
General Creative Directors: Manuel Techera, Esteban Sacco, Enrique Codesido, Ignacio Zuccarino
Art Director: Esteban Sacco, Manuel Techera, Abraham Navarrete
Copywriter: Enrique Codesido, Ignacio Zuccarino
Digital Imaging: Estudio Temperley
Photographer: Ale Burset
Agency: JWT, Mexico
General Creative Directors: Manuel Techera, Esteban Sacco, Enrique Codesido, Ignacio Zuccarino
Art Director: Esteban Sacco, Manuel Techera
Copywriter: Enrique Codesido, Ignacio Zuccarino, Gabriel Bello
“Now we also open at night. Buenos Aires Zoo”
Agency: Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producers at the agency: Luli Dragan, Koko Puch
Advertiser Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian
Agency: BDDP&Fils, Paris, France
Creative Directors: Manoëlle Van Der Vaeren, Guillaume Chifflot
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Cedric Delsaux
“Canadian Red Cross. Learn first aid. www.redcross.ca“
Saturday, September 8, marks World First Aid Day across the globe and the launch of an innovative “street casualty†public service campaign designed to grab Canadians’ attention about the importance of knowing first aid and CPR.
After an extremely successful Toronto launch of the first aid “Know What to Do†awareness campaign in 2006, the Red Cross made the decision to run it nationally this year.
So successful in fact, over 7,600 people saw the promotion over a two-day period. The campaign was also used as a teaching aid by Professor Jacques Perconte in his new media art program at the University of Paris, and will be featured in an upcoming “Emotional design - Products stirring emotions†exhibition at the Badisches Landes museum in Germany.
Created by Toronto’s Downtown Partners, unconventional life-size decals of a collapsed man and woman will be placed at the bottom of selected high-traffic Cineplex Odeon stairwells across Canada.
“Know what to do. Learn First Aid†calls to action a need for first aid training among the general public in order to react with the right steps in crisis situations.
Agency: Downtown Partners, Toronto, Canada
Creative director: Dan Pawych
Copywriter: Andy Linardatos
Art Director: Hylton Mann
Photographer: Frank Hoedl
Producer: Anne Marie Martignago
Production house: Westside Studios, Toronto
Account Director: Sheng Sinn
“Destroy them before they evolve. Exterminex pest control.”
Agency: Saatchi & Saatchi, London, United Kingdom
Art Director: Steve Carlin
Copywriter: Joel Bradley
Illustrator: Steve Carlin
“Educated horses. The New Golf GT Sport 2.0 TDI 170hp.”
Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Cristina Marcellini, Hugo Gallardo
Copywriter: Vicky Gitto
Photographer: Winkler + Noah
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