To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.
Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Art Director: V Lau
Copywriters: Tony Chan, Paul Chan
Photographer: Jonathan Wong, Lok Chan
Stunning! Congrats
[...] or maybe markers? [...]
Are totally different Passer-by
[...] John Gartner wrote an interesting post today on Stabilo: EscalatorHere’s a quick excerpt [...]
[...] Via ::: I believe in advertising ::: [...]
[...] To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night. [...]
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