Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo Dominguez
Copywriter: Marta Francesca Agostini
Audi: Play
grant said,
Weak. Musical “Play” for communicate amusent “Play”
Why?
Is the best you can do thinking a great word like “PLAY”?
Grant E.
mike said,
bof! no good
culk said,
masochist
big mac said,
Basta!!!!!!!!!!!!!!!!!
Stip!!!!!!!!!!!!
Joseph Maguire said,
This doesn’t make sense. A car ad that says play, ok its showing something other than a car. but why? and why is play repeated by image and word. And why are we looking at the top of a mountain. Are we suggesting this thing is an off road vehicle that can go to the top of everest? I think this ad is just illogical and redundant with its repeating image and word. Good photography though. Good execution too.. Too bad the concept is not making any sense.
Joseph
May said,
Wow, i like your analisys Joseph!may
crapman said,
i think audi wants to pander hero’s desire to PLAY. playing is associating with WIN. conclusion – you can beat any iceberg with quattro.
it’s nice puzzle to finish and get satisfaction.
xxxl said,
ä¸è¿‡çš„创æ„。谢谢分享。
stef said,
quattro is audis all wheel drive system, and it works very well in snow and in the mountains. these cars excel in snowy, icey dangerous conditions. hence, lets play in the snow … bring it on
Spart said,
Dynamic imagery, but dangerously weak concept. I was looking for the sting in the tail… but nope!
Not a fan of one word sentences unless they are very, very clever.
Audi: Play at park17 said,
[...] [via]: I believe in advertising [...]
Zana said,
Too many times repeated.
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