Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Associated Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini
Customer Director: Mario Fiorentini
Account: Federico Rubini
Art Buyer: Nadia Crosignani
Photographer: Fulvio Bonavia
Agent: Ornella Donadello
Scenography: Sabrina Tempesta
Stylist: Alberto Zanoletti
Looks like a fashion ad, stunning photography and art direction!
hi buddy
pics r simply stunning!
vote 5
done done done
Capture the dream????????????????
Probably it’s my fault, but I don’t get it.
Forse ho capito! L’annuncio vuol dire che avere un’azimut è vivere un sogno!
è stato molto molto difficile, ma ci sono arrivato.
Il concetto c’è, ma non è che il volo sia proprio il simbolo del sogno.
Coraggio!
E’ tutto basato sulla sensorialità , la trovo azzeccata, molto elegante, congrats
catch a fresh idea and execution.
As requested by many members, will introduce a strict comment moderation policy.
We want to keep the discussion professional. Many readers are students and professionals at an early stage of their career. They want to understand the motivation behind opinions.
Therefore we will moderate all comments that fail to give a reasoning. Since it is hard to explain this policy in general terms here are a few examples of non acceptable comments:
“crap!”, “next…”, “bad AD, bad!”, “shit idea”, “shoot the copywriter”, “great”, “wow”, “?”, “brutto”, “schifo”, etc.
I understand that such comments are simply an expression of like or dislike and to address this requirement I will introduce a rating system in the near future.
Hopefully this new policy will encourage commenting members to expand more on their views and hope all of you will find the result of this policy preferable. Sorry from everyone who disagrees.
Lights in photography are wonderful
the line ” capture the dream ” and the visuals are working together and they may be on target for their audience.. Rich… Individuals who can afford or attain their dreams. But I see why people are having a tough understanding of it.. Their not the target demographic and their certainly annoyed by the Egotism of how this ad sounds. It sounds snotty. Because its suposed too.
I dont really care for it for the same reasons, but its doing it’s job and whoever did the photography did a very damn good job at the detail on the photoshop work. It reminds me of the work done for that movie Sparta where the girl is whisping through the air right before the major battle… the one who was the whatever they call it the oracle?
Well Great work.. Not my fav, but I get it. These things probably go for well over 100k I am sure but Iam curious I want to look one up now.
Joe
COPIED from jacuzzi campaign - zena hollaway photo
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