Agency: DDB, Paris, France
Creative Director: Sylvain Thirache, Alexandre Hervé
Art Director: Benjamin Marchal
Copywriters: Céline Landa
Advertiser’s Supervisors: Xavier Mendiola, Laetitia Vitalis
Account Supervisors: Sophie d’Aurelle, Camille Six
Photography: Joe Madsen
[...] Francese DDB, per la colla Superglue. Per i credits si può andare direttamente nel post [...]
Question; Is superglue that expensive that they couldn’t use it for the whole print on the billboard?
[...] Henkel Superglue: Billboard Agency: DDB, Paris, France. Creative Director: Sylvain Thirache, Alexandre Hervé. Art Director: Benjamin Marchal. Copywriters: Céline Landa… [...]
I get it.. designers get it.. advertising people will get it. But I dont know if regular every day people will get it. It’s playing on that fine line between making sense and being not literal enough.
It was done before by michelin tires…way back in 2001 I guess…
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