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Henkel Superglue: Billboard

ddb_superglue.jpg

Agency: DDB, Paris, France
Creative Director: Sylvain Thirache, Alexandre Hervé
Art Director: Benjamin Marchal
Copywriters: Céline Landa
Advertiser’s Supervisors: Xavier Mendiola, Laetitia Vitalis
Account Supervisors: Sophie d’Aurelle, Camille Six
Photography: Joe Madsen


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Superglue : Luigi Valente 2.0 said,

October 25, 2007 @ 2:23 pm

[...] Francese DDB, per la colla Superglue. Per i credits si può andare direttamente nel post [...]

Roy Schellekens said,

October 25, 2007 @ 3:39 pm

Question; Is superglue that expensive that they couldn’t use it for the whole print on the billboard?

Paris-France » Blog Archives » France on green crusade (CNN.com) said,

October 25, 2007 @ 3:47 pm

[...] Henkel Superglue: Billboard Agency: DDB, Paris, France. Creative Director: Sylvain Thirache, Alexandre Hervé. Art Director: Benjamin Marchal. Copywriters: Céline Landa… [...]

Joseph Maguire said,

October 25, 2007 @ 4:37 pm

I get it.. designers get it.. advertising people will get it. But I dont know if regular every day people will get it. It’s playing on that fine line between making sense and being not literal enough.

Fabio said,

October 26, 2007 @ 10:54 pm

It was done before by michelin tires…way back in 2001 I guess…

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