Agency: McCann Erickson, Brazil
Creative Directors: Adriana Cury, Eric Sulzer, Eduardo Hernandez
Art Director / Copywriter: Renato Rocha
found at Ads of the World
Jontex Condoms: Umbrellas
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Viz said,
Lol, funny idea, but i don’t know if this umbrella is comfortable
juan said,
hi!!!!
Nice idea for communicating about safety, lol… I hope umbrella is comfortable…Anyways… condons are neither comfortable …But I like the analogy between condoms and umbrellas
Hello to all marketing pasionated
everyone thinks they are an expert said,
One person inside may have been a stronger message, two people inside is not the best demonstration of it acting as a barrier… sure the metaphor is ‘protection from the elements / nature’ but is this really the message that should be the focus?
one person simplifies it a little….
Tomorrows Brands - Today’s Top Blog Posts on Advertising - Powered by SocialRank said,
[...] Jontex Condoms: Umbrellas [...]
top guy said,
Maybe he just didn’t want to go it alone.
Preservativos Jontex said,
[...] Visto en I believe in advertising [...]
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