Meet the Jukka brothers – four ‘rednecks’ living in a forest. MTV provided thier only interaction with the outside world. Only little Jukka doesn’t watch it… he’s taught a lesson – for not being cool! Be cool with MTV.

Check out more funny episodes on YouTube.

Agency: Fallon, New York, United States
Creative Director: Jamie Barrett
Art Director: Paul Malmstrom
Copywriter: Linus Karlsson
Agency Producer: Beth Barrett