Peugeot guerrilla campaign in order to promote the launch of a new model: 308. This campaign was divided in three different actions:
1-Truck
As a Teaser to promote the launching of the new Peugeot 308, two vehicle-transport trucks circulated throughout the country, carrying three giant “308†logotypes, matching the size of the car; and the text “It’s arriving!â€. The trucks stopped by the Peugeot dealers, enticing the curiosity of those passing by, and creating a rush of “word-of-mouth†about Peugeot’s new car.
2-Boxes
58 wooden boxes were “parked†in the main Portuguese cities – including the Azores and Madeira Islands. Built to match the 308 size, these boxes were made to entice the curiosity of the people passing by. A hole teased people to peep through it. Inside, a message invited everyone to go to nearest Peugeot dealer, after September 28th.
3-Airport
In order to promote the launching of the new 308, the 4 main Portuguese airports were the stage for three different actions.
3.1- A “Travel Agency Driver†was at the arrivals gateway, showing a signboard saying
“308- Get ready for the arrival of the new Peugeotâ€.
3.2- Advertising board on top of the departures/arrivals information screens, with the words “It has arrived! 308â€.
3.3- Transportation boxes were placed by the luggage belt, with “It has arrived! 308†printed on it.
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Eddie Hui, Edmond Chan
Art Directors: Edmond Chan, Gloria Fung, Leslie Wong
Copywriters: Eddie Hui, Wilson Ang
Photographer: Garry Chan
Retouching: Shing
Agency: DDB Worldwide, Singapore
Creative Directors: Neil Johnson, Terrence Tan
Art Directors: Francis Tan,Joel Chin
Copywriter: Priti Kapur
Illustrator: Nil
Photographer: Willie Ang
Digital Imaging: Willie Ang(Miracle Factory)
Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Emma Hill, Cameron Hoelter
Art Director: Cameron Hoelter
Copywriter: Emma Hill
Agency Producer: Roz Ruwhiu
Producer: Peter Masterton
Directors: Paul middleditch
Production Company: Plaza Films, Australia
Sound House: Nylon Studios
Post-Production: Animal Logic
Editor: The Editors
Music: Level 2 Music
